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SMM Dmitry Dementiy Date of publication: 24 Apr 2013 7 minutes 9 316 japan consumer email list Despite this, brands plan to increase spending on business promotion in social media this year. Such conclusions were made by specialists from the marketing firm Nielsen, having studied the global advertising market in social networks. In particular, Nielsen cites the following facts in its research report: Every seventh person on the planet had a Facebook account as of the end of 2012.
About 80% of active Internet users communicate on social networks or read blog posts every day. About 75% of advertisers who took part in the Nielsen study already publish ads on social resources. 64% of them plan to increase their social media advertising budget in 2013. Brands are funding advertising on social platforms by reducing their offline advertising spend.
SMM Dmitry Dementiy Date of publication: 24 Apr 2013 7 minutes 9 316 japan consumer email list Despite this, brands plan to increase spending on business promotion in social media this year. Such conclusions were made by specialists from the marketing firm Nielsen, having studied the global advertising market in social networks. In particular, Nielsen cites the following facts in its research report: Every seventh person on the planet had a Facebook account as of the end of 2012.
About 80% of active Internet users communicate on social networks or read blog posts every day. About 75% of advertisers who took part in the Nielsen study already publish ads on social resources. 64% of them plan to increase their social media advertising budget in 2013. Brands are funding advertising on social platforms by reducing their offline advertising spend.