Install and activate the WP Smush plugin
Posted: Wed Jan 22, 2025 5:09 am
Go to the settings menu "Media - WP Smush". Enable the option to automatically compress files when uploading. If you want to save EXIF metadata for photos, enable the corresponding option. Most users do not need to save EXIF data. Who benefits from storing EXIF metadata? Professional photographers who publish their work.
EXIF contains technical information about the camera, including the manufacturer korea consumer email list and model, resolution, focal length, sensor size, and so on. EXIF also contains information about the date and location of shooting and information about the author. According to Google Distinguished Engineer Matt Cutts , the search engine could theoretically use EXIF data . For example, the information could be taken into account if users are looking for photos by a certain author or images with certain technical characteristics.
If you use photos from photo banks or take photos with a smartphone or tablet, feel free to remove EXIF. This reduces the file size. If you have not compressed the photos published on the site before installing the plugin, use the Bulk Smush option. After the operation is completed, in the Stats section you can see by what percentage the size of previously published photos has decreased.
EXIF contains technical information about the camera, including the manufacturer korea consumer email list and model, resolution, focal length, sensor size, and so on. EXIF also contains information about the date and location of shooting and information about the author. According to Google Distinguished Engineer Matt Cutts , the search engine could theoretically use EXIF data . For example, the information could be taken into account if users are looking for photos by a certain author or images with certain technical characteristics.
If you use photos from photo banks or take photos with a smartphone or tablet, feel free to remove EXIF. This reduces the file size. If you have not compressed the photos published on the site before installing the plugin, use the Bulk Smush option. After the operation is completed, in the Stats section you can see by what percentage the size of previously published photos has decreased.