Why is it important to know how to write a good follow-up email?
Posted: Wed Jan 22, 2025 5:58 am
Many salespeople, managers and entrepreneurs are still not used to emails. People still prefer phone calls. As a result, they are unable to express themselves via email with the same cordiality and politeness that they convey when using the phone.
But email is here to stay. And today, relationships are not limited to email. They extend to social media (especially Facebook, Twitter, Instagram and LinkedIn), not to mention internal communication apps like Slack and instant messaging tools like WhatsApp.
Today, after an email contact, the average user medical mail list expects to be answered within 5 minutes. This is a very high expectation when we are talking about a business opportunity that needs to be taken advantage of in the best possible way for sellers.
Therefore, it is very important to know how to write a good follow-up email. In fact, some salespeople who understand this fact have developed tactics around an email that optimizes open rates and time their follow-up messages.
However, we can’t do this just any old way. People are sensitive, and any uncertainty in the tone of your follow-up email can come across as rude or intimidating.
Therefore, use empathy and politeness to your advantage, and learn to use time to your advantage. There is no way to follow up via email without this.
And in the next topic, we’ll show you how to generate a very close to 100% of email responses from busy sales professionals using a more empathetic approach. Check out our tips!
How to write a business follow-up email?
To write a follow-up email that converts, you need to:
use a corporate email;
don't use your email inbox to organize yourself;
find out what your recipient needs;
connect with decision makers at all levels of organizations;
be brief and objective;
don't turn your email into an endless trail;
pay attention to the “subject” of the email;
offer something of value immediately;
never approach without being introduced;
put a summary of topics at the end;
set a response date;
remember that an email is a document;
use other social channels as complements.
To clear up any doubts about how to write a perfect business follow-up email, keep reading to find out how to put each of these tips into practice!
1. Use a corporate email
It may seem strange to some, but this tip is important to bring more professionalism and credibility to the follow-up email.
In fact, if you are a sales representative, for example, and you use a generic email address, where @gmail, @yahoo, @uol, etc. appear, you need to create a corporate email address immediately.
But email is here to stay. And today, relationships are not limited to email. They extend to social media (especially Facebook, Twitter, Instagram and LinkedIn), not to mention internal communication apps like Slack and instant messaging tools like WhatsApp.
Today, after an email contact, the average user medical mail list expects to be answered within 5 minutes. This is a very high expectation when we are talking about a business opportunity that needs to be taken advantage of in the best possible way for sellers.
Therefore, it is very important to know how to write a good follow-up email. In fact, some salespeople who understand this fact have developed tactics around an email that optimizes open rates and time their follow-up messages.
However, we can’t do this just any old way. People are sensitive, and any uncertainty in the tone of your follow-up email can come across as rude or intimidating.
Therefore, use empathy and politeness to your advantage, and learn to use time to your advantage. There is no way to follow up via email without this.
And in the next topic, we’ll show you how to generate a very close to 100% of email responses from busy sales professionals using a more empathetic approach. Check out our tips!
How to write a business follow-up email?
To write a follow-up email that converts, you need to:
use a corporate email;
don't use your email inbox to organize yourself;
find out what your recipient needs;
connect with decision makers at all levels of organizations;
be brief and objective;
don't turn your email into an endless trail;
pay attention to the “subject” of the email;
offer something of value immediately;
never approach without being introduced;
put a summary of topics at the end;
set a response date;
remember that an email is a document;
use other social channels as complements.
To clear up any doubts about how to write a perfect business follow-up email, keep reading to find out how to put each of these tips into practice!
1. Use a corporate email
It may seem strange to some, but this tip is important to bring more professionalism and credibility to the follow-up email.
In fact, if you are a sales representative, for example, and you use a generic email address, where @gmail, @yahoo, @uol, etc. appear, you need to create a corporate email address immediately.