Convert website visitors into email subscribers
Posted: Wed Jan 22, 2025 6:03 am
Creating new tools can be a great way to promote your main offering. Iconosquare offers the best-in-class instagram analytics for brands and businesses, and last year we came up with an idea to start creating side-tools to our main offering. One of the tools we created was the instagram audit tool. The process is simple: you sign in with your instagram account, and let the tool evaluate your instagram account based on specific metrics, such as your posting frequency, engagement rate, your use of hashtags, etc.
It gives you an immediate score to spam number data user list let you know if you’re doing a good job. If you leave your email address, you’ll get a full, detailed report with tips on how to improve your instagram performance. As you complete the audit, there’s a “start your free trial” button, which gives us additional few hundred not leads, but trials, per month. And it’s good trials, too, that convert to paying customers later on. Currently, the tool lists on the st page of google results when you look for “instagram audit” and has organically acquired backlinks from domains.
How did we promote the tool? The regular “checklist”: -blog post on the iconosquare blog, to cross-link it with the tool, -newsletter (to our blog subscribers and customers), -social media promotion, -a bit of adwords and paid social, -dropped it on product hunt. This was basically it. The success of the audit tool lies, thus, not in its promotion tactics, but in the fact that the idea itself came from our users, so we knew there’s demand for a tool like that.
It gives you an immediate score to spam number data user list let you know if you’re doing a good job. If you leave your email address, you’ll get a full, detailed report with tips on how to improve your instagram performance. As you complete the audit, there’s a “start your free trial” button, which gives us additional few hundred not leads, but trials, per month. And it’s good trials, too, that convert to paying customers later on. Currently, the tool lists on the st page of google results when you look for “instagram audit” and has organically acquired backlinks from domains.
How did we promote the tool? The regular “checklist”: -blog post on the iconosquare blog, to cross-link it with the tool, -newsletter (to our blog subscribers and customers), -social media promotion, -a bit of adwords and paid social, -dropped it on product hunt. This was basically it. The success of the audit tool lies, thus, not in its promotion tactics, but in the fact that the idea itself came from our users, so we knew there’s demand for a tool like that.