Warming up in the simplest retargeting
Posted: Wed Jan 22, 2025 6:06 am
Let's get back to the issue of whims. If you already have the simplest analytics, if Yandex Metrica is configured, you see that part of the traffic comes from search and does not convert into an application:
the person was distracted by another website or someone rang his doorbell;
it is uncomfortable for a person to make a purchasing decision at this moment.
In order not to lose distracted users, it would be a good idea to catch up with them with paid retargeting : “Buddy, you came to the site but didn’t put the product in the cart, maybe you’ll come back and put it in the cart.”
Metallite's weapons. Warming up in the simplest retargeting
Look at the retargeting mechanics in the picture above. The mechanics are as follows:
If a user with SEO came to the main page of bc data malaysia phone number site and left, you catch up with a general banner: “You were on our site, come back.”
If a user with SEO came to a category (section/listing) and left, you catch up with a lot of product smart banner.
If the user came to the product card, you catch up with the corresponding single-product smart banner - you catch up with this card.
That is, you structure SEO traffic and catch up with the user through paid retargeting.
3. Conversions
You begin to understand that the text on the product card may not be convincing enough. The person lacks information to make a decision, he becomes capricious and goes to a competitor.
the person was distracted by another website or someone rang his doorbell;
it is uncomfortable for a person to make a purchasing decision at this moment.
In order not to lose distracted users, it would be a good idea to catch up with them with paid retargeting : “Buddy, you came to the site but didn’t put the product in the cart, maybe you’ll come back and put it in the cart.”
Metallite's weapons. Warming up in the simplest retargeting
Look at the retargeting mechanics in the picture above. The mechanics are as follows:
If a user with SEO came to the main page of bc data malaysia phone number site and left, you catch up with a general banner: “You were on our site, come back.”
If a user with SEO came to a category (section/listing) and left, you catch up with a lot of product smart banner.
If the user came to the product card, you catch up with the corresponding single-product smart banner - you catch up with this card.
That is, you structure SEO traffic and catch up with the user through paid retargeting.
3. Conversions
You begin to understand that the text on the product card may not be convincing enough. The person lacks information to make a decision, he becomes capricious and goes to a competitor.