For example, using Google Analytics or Yandex.Metrica

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You can track the following parameters: utm_source – tracking the source of the transition. This can be a search engine, an email newsletter, a social network, a partner site, etc. utm_campaign – a label for a specific advertising campaign (for a specific product, promotion, discount). utm_medium – a label for your marketing tool, which should either contain default characteristics (namely: cpc – for pay per click, banner – for media advertising, email – for mailings), or – and this is exactly our case – user characteristics.


This label is the channel identifier. utm_content – ​​a tag used for A/B testing, russia consumer email list as well as for advertising channels with targeting. The essence of the tag is that if you want to bring users to the same page, you can see which of your traffic-generating texts is more clickable. utm_term – a tag for tracking the queries that brought the user to the site.


These tags are "understood" not only by Google Analytics, but also by Yandex-Metrica. And these tags allow you to determine the effectiveness of links placed in various online communities. Let's give an example of practical application of this approach. Imagine that you are promoting your product using content marketing. Your site contains two articles that are landing pages for social networks.