What are the important points to consider when targeting web ads?
Posted: Wed Jan 22, 2025 6:21 am
Reservation-based advertising (purchase advertising)
With reservation-type ads (pure ads), ad space is reserved in advance and delivered to a fixed location for a set period of time. Banner ads that appear on the top pages of major news sites and ads using rich media can be delivered with reservation-type ads. They can be delivered to a wide range of users at once, and are primarily suited to brand awareness and campaign announcements. Another feature of reservation-type ads is that many of them have a set minimum posting price.
For more information on reservation-based ads (pure ads), please see this article.
What is pure advertising? Introducing the advertising format, fee egypt whatsapp number database structure, and features that marketing managers should know
2022.04.26
What is pure advertising? Introducing the advertising format, fee structure, and features that marketing managers should know
Pure advertising is a method of advertising by purchasing advertising space on web media, etc. Unlike display advertising and listing advertising, your ad will be posted if you pay the fee, and there is no need to operate it. Although you cannot change the creative after posting, it can be used for branding, etc.
Programmatic Advertising
Programmatic advertising does not determine ad slots, but analyzes data in real time and delivers ads at the optimal time and place. Ads are optimized to achieve specific results, such as clicks or product purchases, and costs are incurred according to the results. Fine targeting allows for effective delivery of ads to specific user groups.
According to the " Detailed Analysis of Internet Advertising Media Expenditures in Japan in 2023 ," reservation-based advertising will remain flat at 100.0% compared to the previous year, while programmatic advertising will grow by 110.9% compared to the previous year, accounting for 87.4% of internet advertising media expenditures.
Source: " Detailed analysis of advertising expenditures in Japan in 2023 and internet advertising media expenditures "
It can be said that programmatic advertising is the most mainstream form of web advertising.
Cross Listing Co., Ltd. provides optimal advertising planning based on the knowledge gained from advertising operations in various industries and business formats, regardless of whether they are BtoC or BtoB. Please feel free to contact us if you have any problems with advertising operations or digital marketing.
⇒ Click here to download the service introduction document
With reservation-type ads (pure ads), ad space is reserved in advance and delivered to a fixed location for a set period of time. Banner ads that appear on the top pages of major news sites and ads using rich media can be delivered with reservation-type ads. They can be delivered to a wide range of users at once, and are primarily suited to brand awareness and campaign announcements. Another feature of reservation-type ads is that many of them have a set minimum posting price.
For more information on reservation-based ads (pure ads), please see this article.
What is pure advertising? Introducing the advertising format, fee egypt whatsapp number database structure, and features that marketing managers should know
2022.04.26
What is pure advertising? Introducing the advertising format, fee structure, and features that marketing managers should know
Pure advertising is a method of advertising by purchasing advertising space on web media, etc. Unlike display advertising and listing advertising, your ad will be posted if you pay the fee, and there is no need to operate it. Although you cannot change the creative after posting, it can be used for branding, etc.
Programmatic Advertising
Programmatic advertising does not determine ad slots, but analyzes data in real time and delivers ads at the optimal time and place. Ads are optimized to achieve specific results, such as clicks or product purchases, and costs are incurred according to the results. Fine targeting allows for effective delivery of ads to specific user groups.
According to the " Detailed Analysis of Internet Advertising Media Expenditures in Japan in 2023 ," reservation-based advertising will remain flat at 100.0% compared to the previous year, while programmatic advertising will grow by 110.9% compared to the previous year, accounting for 87.4% of internet advertising media expenditures.
Source: " Detailed analysis of advertising expenditures in Japan in 2023 and internet advertising media expenditures "
It can be said that programmatic advertising is the most mainstream form of web advertising.
Cross Listing Co., Ltd. provides optimal advertising planning based on the knowledge gained from advertising operations in various industries and business formats, regardless of whether they are BtoC or BtoB. Please feel free to contact us if you have any problems with advertising operations or digital marketing.
⇒ Click here to download the service introduction document