Find out which sources convert the fastest
Posted: Wed Jan 22, 2025 6:55 am
For this analysis, change the primary dimension in the "Traffic Acquisition" report by clicking the arrow and selecting " Session/Medium Source " to get a more detailed view.
“Average Engagement Time per Session” and “Engagement Rate” columns highlighted in the “Traffic Acquisition” report.
In this case, two things jump out at you.
You see that your Facebook traffic (m.facebook.com/referral) has a low average engagement time and engagement rate compared to your site average. Now you’re even more likely to revamp your social media content calendar because it seems like your content isn’t resonating with your website visitors.
You see that traffic coming from your Google Business Profile (google/gmb) has your highest engagement rate and a high average engagement duration per session. So you decide to look at your performance reports in your chinese overseas europe data Google Business Profile to see which search terms are performing well so you can target them in your blog as well.
You can use the same report to find out which sources convert the best.
Looking at your Google Analytics data, you see that you have 107 conversions.
Conversions column highlighted in Google Analytics table.
Analysis with the Session Source/Medium dimension shows that 45 of these conversions come from Google organic search, 25 come from your Google business listing, and 5 come from Google Ads.
And you can compare the number of conversions and the number of sessions for each source to calculate your session conversion rates. To know which source generates leads at the highest rate.
“Average Engagement Time per Session” and “Engagement Rate” columns highlighted in the “Traffic Acquisition” report.
In this case, two things jump out at you.
You see that your Facebook traffic (m.facebook.com/referral) has a low average engagement time and engagement rate compared to your site average. Now you’re even more likely to revamp your social media content calendar because it seems like your content isn’t resonating with your website visitors.
You see that traffic coming from your Google Business Profile (google/gmb) has your highest engagement rate and a high average engagement duration per session. So you decide to look at your performance reports in your chinese overseas europe data Google Business Profile to see which search terms are performing well so you can target them in your blog as well.
You can use the same report to find out which sources convert the best.
Looking at your Google Analytics data, you see that you have 107 conversions.
Conversions column highlighted in Google Analytics table.
Analysis with the Session Source/Medium dimension shows that 45 of these conversions come from Google organic search, 25 come from your Google business listing, and 5 come from Google Ads.
And you can compare the number of conversions and the number of sessions for each source to calculate your session conversion rates. To know which source generates leads at the highest rate.