same discount information prominent on your landing page.
Posted: Wed Jan 22, 2025 7:17 am
・Brand stories ・SEO optimized video content
・Video ads tailored to each step of the customer journey Ad skip feature reduces ad viewing rate
X Logo
Old Twitter - Users who are sensitive to the latest news
and search for discount information ・Trending topics
・Real-time events ・Timely topics
/hashtag campaigns Due to the fast-paced timeline, ads have a short lifespan.
Instagram Logo
Instagram - Millennials
- Users interested in fashion and lifestyle ・High-quality image posts
・Stories ・BtoC
・Influencer collaboration High competition and advertising costs. High creative demands
TikTok Logo
TikTok Teens to early 20s - Short videos
- Music and dance challenges User-Generated Content Campaign It still tends to be concentrated among young people, making it difficult to reach other age groups.
Facebook Logo
Facebook Many users are in their 30s or older and have a strong interest in business information ・News feed ads
・Event promotions ・BtoB
・Retargeting Continued decline in organic reach
LINE, the most popular SNS in Japan, has over 95 million monthly active users nationwide and has established itself as a lifeline.
LINE is now known as a messaging app, but it originally started as a disaster response app after the Great East Japan Earthquake in 2011, when normal communication infrastructure was unusable and a communication app that used an internet connection was needed.
LINE user ratio by generation
↑ It is used by a wide range of people from germany whatsapp number database young people to adults and is becoming increasingly popular in Japan.
Contents and features of LINE ads
LINE Ads
Source: LINE Advertising
LINE is characterized by timeline ads that blend naturally into news and ads that encourage direct engagement on official account pages. In addition, there is a wide variety of other types of ads, such as brand exposure through stamp ads and rich message ads, and ads that increase user engagement through LINE points ads.
, LINE and Yahoo merged to form the new company LINE Yahoo.
The number of users on both platforms has increased significantly, and advertising functions have been upgraded. It is also possible to deliver ads from Yahoo ads to the LINE app.
YouTube Ads
YouTube is extremely popular in Japan, with Google Japanhe number of monthly active users was 71.2 million, making it the third most popular YouTube visitor in the world. As an entertainment app, it is effectively the most popular social networking site in the country.
・Video ads tailored to each step of the customer journey Ad skip feature reduces ad viewing rate
X Logo
Old Twitter - Users who are sensitive to the latest news
and search for discount information ・Trending topics
・Real-time events ・Timely topics
/hashtag campaigns Due to the fast-paced timeline, ads have a short lifespan.
Instagram Logo
Instagram - Millennials
- Users interested in fashion and lifestyle ・High-quality image posts
・Stories ・BtoC
・Influencer collaboration High competition and advertising costs. High creative demands
TikTok Logo
TikTok Teens to early 20s - Short videos
- Music and dance challenges User-Generated Content Campaign It still tends to be concentrated among young people, making it difficult to reach other age groups.
Facebook Logo
Facebook Many users are in their 30s or older and have a strong interest in business information ・News feed ads
・Event promotions ・BtoB
・Retargeting Continued decline in organic reach
LINE, the most popular SNS in Japan, has over 95 million monthly active users nationwide and has established itself as a lifeline.
LINE is now known as a messaging app, but it originally started as a disaster response app after the Great East Japan Earthquake in 2011, when normal communication infrastructure was unusable and a communication app that used an internet connection was needed.
LINE user ratio by generation
↑ It is used by a wide range of people from germany whatsapp number database young people to adults and is becoming increasingly popular in Japan.
Contents and features of LINE ads
LINE Ads
Source: LINE Advertising
LINE is characterized by timeline ads that blend naturally into news and ads that encourage direct engagement on official account pages. In addition, there is a wide variety of other types of ads, such as brand exposure through stamp ads and rich message ads, and ads that increase user engagement through LINE points ads.
, LINE and Yahoo merged to form the new company LINE Yahoo.
The number of users on both platforms has increased significantly, and advertising functions have been upgraded. It is also possible to deliver ads from Yahoo ads to the LINE app.
YouTube Ads
YouTube is extremely popular in Japan, with Google Japanhe number of monthly active users was 71.2 million, making it the third most popular YouTube visitor in the world. As an entertainment app, it is effectively the most popular social networking site in the country.