Marker words for information queries
Posted: Wed Jan 22, 2025 7:56 am
If the search query contains special marker words, the ranking formula of Yandex and Google changes. The search results become informational. These marker words are suitable for the SEO promotion strategy of the blog. The user's geolocation is not taken into account .
- Evgeny Letov
Informational marker words in the query - the search will include blogs, but there will be no product or category cards
What is a "Commercial Request"
When users enter commercial or transactional queries, their intent is to find a contractor or supplier of a product in a region or city . "I want to find out who has the product in stock, how much it costs, payment terms, installment options, delivery speed, try-on option, and return policy."
In 98% of cases, commercial job seekers phone number data are geo-dependent . In 1% of cases, for example, "buy airline tickets" or "buy a train ticket Noyabrsk Moscow" search results are geo- NOT dependent. At the same time, for another 1% - queries with toponyms , the results are also geo- NOT dependent. For example, for the query "sushi Yekaterinburg delivery" or "buy an excavator Tyumen" the search results will be the same for users from all regions.
- Evgeny Letov
Commercial queries are entered by users who are already familiar with the product and choose the best solution. They enter queries with marker words "price ", "online store retail". This is usually the middle of the sales funnel , the hottest and most desired traffic for a company or online store.
Commercial search queries are entered by users who are looking for a supplier and are ready to buy
Blogs with articles cannot be promoted by commercial queries! You need to promote product cards, categories, filter pages and main pages of online stores. That is, pages with commercial features. For transactional queries, Yandex and Google change the ranking formula, the bonus in positions is given to commercial sites.
- Evgeny Letov
Informational marker words in the query - the search will include blogs, but there will be no product or category cards
What is a "Commercial Request"
When users enter commercial or transactional queries, their intent is to find a contractor or supplier of a product in a region or city . "I want to find out who has the product in stock, how much it costs, payment terms, installment options, delivery speed, try-on option, and return policy."
In 98% of cases, commercial job seekers phone number data are geo-dependent . In 1% of cases, for example, "buy airline tickets" or "buy a train ticket Noyabrsk Moscow" search results are geo- NOT dependent. At the same time, for another 1% - queries with toponyms , the results are also geo- NOT dependent. For example, for the query "sushi Yekaterinburg delivery" or "buy an excavator Tyumen" the search results will be the same for users from all regions.
- Evgeny Letov
Commercial queries are entered by users who are already familiar with the product and choose the best solution. They enter queries with marker words "price ", "online store retail". This is usually the middle of the sales funnel , the hottest and most desired traffic for a company or online store.
Commercial search queries are entered by users who are looking for a supplier and are ready to buy
Blogs with articles cannot be promoted by commercial queries! You need to promote product cards, categories, filter pages and main pages of online stores. That is, pages with commercial features. For transactional queries, Yandex and Google change the ranking formula, the bonus in positions is given to commercial sites.