How to create your company’s unique value proposition? 3 surefire tips
Posted: Wed Jan 22, 2025 8:23 am
Before we move on to each step of creating a unique value proposition, it is essential to pay attention to the following conditions:
be unique, as far as possible;
be difficult to copy or imitate;
be aware and honest;
use language appropriate for your target audience;
do not offer what you cannot deliver.
There’s no point in promising something you can’t deliver. That’s shooting yourself in the foot and can seriously compromise your company’s image. So, keep your feet on the ground and physicians email list be consistent with your delivery capacity, okay?
Now, we can continue:
1. Know your target audience deeply
Knowing your target audience is a basic premise for the proper functioning of any business. It is from this information that it becomes possible to sell.
This way, you understand your customer's needs, their identity, their motivations, their purchasing habits and their values.
By gathering this information, you can create a persona and map out the customer's entire purchasing journey . And it is through this journey that you can find bottlenecks, areas for improvement, and solutions to set you apart.
During a negotiation, a good salesperson conducts investigative assessment to understand whether their product or service really meets the customer's needs. To do this, they need to know the problem the customer is facing, and then assess whether there is synergy between pain and solution. The same should be done at this stage.
2. Study your competitors
If you need to declare your differentiator in your unique value proposition, you need to understand what and how your competitors are offering it, right?
To find bottlenecks in these deliveries and in the products offered by the market, study your competitors and find opportunities to stand out. This step is crucial for creating a truly powerful unique value proposition!
3. Establish what makes you different
At this point, you need to take a more refined look. After all, you will need to make a list of benefits of the features of your products and services.
But don’t use your point of view to make this analysis. Now that you have a persona and know their decision-making process, it will be easier to evaluate your product from your customer’s perspective.
The decision-making process varies from business to business. But typically, the steps are structured as follows:
unique value proposition
From there, you will find that difference that will make your client’s eyes shine!
To help, you can ask yourself the following questions:
What are the most important benefits for the customer?
What benefits does your competition not deliver?
What benefits are easily perceived by the customer?
Now you can start writing your unique value proposition.
Read also: 6 stages of the purchasing decision process and what your company should do in each one
be unique, as far as possible;
be difficult to copy or imitate;
be aware and honest;
use language appropriate for your target audience;
do not offer what you cannot deliver.
There’s no point in promising something you can’t deliver. That’s shooting yourself in the foot and can seriously compromise your company’s image. So, keep your feet on the ground and physicians email list be consistent with your delivery capacity, okay?
Now, we can continue:
1. Know your target audience deeply
Knowing your target audience is a basic premise for the proper functioning of any business. It is from this information that it becomes possible to sell.
This way, you understand your customer's needs, their identity, their motivations, their purchasing habits and their values.
By gathering this information, you can create a persona and map out the customer's entire purchasing journey . And it is through this journey that you can find bottlenecks, areas for improvement, and solutions to set you apart.
During a negotiation, a good salesperson conducts investigative assessment to understand whether their product or service really meets the customer's needs. To do this, they need to know the problem the customer is facing, and then assess whether there is synergy between pain and solution. The same should be done at this stage.
2. Study your competitors
If you need to declare your differentiator in your unique value proposition, you need to understand what and how your competitors are offering it, right?
To find bottlenecks in these deliveries and in the products offered by the market, study your competitors and find opportunities to stand out. This step is crucial for creating a truly powerful unique value proposition!
3. Establish what makes you different
At this point, you need to take a more refined look. After all, you will need to make a list of benefits of the features of your products and services.
But don’t use your point of view to make this analysis. Now that you have a persona and know their decision-making process, it will be easier to evaluate your product from your customer’s perspective.
The decision-making process varies from business to business. But typically, the steps are structured as follows:
unique value proposition
From there, you will find that difference that will make your client’s eyes shine!
To help, you can ask yourself the following questions:
What are the most important benefits for the customer?
What benefits does your competition not deliver?
What benefits are easily perceived by the customer?
Now you can start writing your unique value proposition.
Read also: 6 stages of the purchasing decision process and what your company should do in each one