5. Examples of audience segmentation
Posted: Wed Jan 22, 2025 8:42 am
Business goals : Determine what business goals you want to achieve through segmentation. This could be increasing sales, improving customer retention, or promoting a new product.
Customer Needs : Analyze what needs and problems your audience has norway consumer mobile number list and how you can solve them with your product or service.
Available data : Use existing customer data, such as CRM data, sales statistics, or website analytics, to create segments.
Let's look at some examples of segmentation that can be used in different industries:
E-commerce : Online stores often use behavioral segmentation. For example, you can divide customers into those who regularly make purchases, those who add items to the cart but do not complete the purchase, and those who only browse the site.
B2B segment : B2B companies can segment customers by business size, industry, geography, and purchasing volume.
Tourism : Travel companies can use geographic and behavioral segmentation to offer different tours for couples, solo travelers, or adventure seekers.
6. Audience segmentation tools
Today, there are many tools that help marketers segment their audiences. Here are some popular solutions:
Google Analytics : Allows you to collect data about user behavior on your site and create segments based on this data.
CRM systems : help manage customer data and categorize it by various characteristics, such as purchase history or interaction level.
Social media : Platforms like Facebook or Instagram offer the ability to target ads based on demographic and behavioral data.
Email Marketing : Services like Mailchimp and Unisender allow you to segment subscribers based on their email activity.
Customer Needs : Analyze what needs and problems your audience has norway consumer mobile number list and how you can solve them with your product or service.
Available data : Use existing customer data, such as CRM data, sales statistics, or website analytics, to create segments.
Let's look at some examples of segmentation that can be used in different industries:
E-commerce : Online stores often use behavioral segmentation. For example, you can divide customers into those who regularly make purchases, those who add items to the cart but do not complete the purchase, and those who only browse the site.
B2B segment : B2B companies can segment customers by business size, industry, geography, and purchasing volume.
Tourism : Travel companies can use geographic and behavioral segmentation to offer different tours for couples, solo travelers, or adventure seekers.
6. Audience segmentation tools
Today, there are many tools that help marketers segment their audiences. Here are some popular solutions:
Google Analytics : Allows you to collect data about user behavior on your site and create segments based on this data.
CRM systems : help manage customer data and categorize it by various characteristics, such as purchase history or interaction level.
Social media : Platforms like Facebook or Instagram offer the ability to target ads based on demographic and behavioral data.
Email Marketing : Services like Mailchimp and Unisender allow you to segment subscribers based on their email activity.