What is important to remember
Posted: Wed Jan 22, 2025 10:11 am
But it is much more convenient to work in the Google Optimizer service . It is specially created to simplify work with experiments. In this case, you make changes not by editing the source code of the site and creating test pages, but in the visual editor mode directly in the Google Optimizer system:
Improving website usability
After making changes, some users see the updated version of the site, the system collects statistics on them, and you can compare the effectiveness of different page versions.
If you do not have enough knowledge or time to work on analyzing and improving the usability of the site, look at automated services. For example, the SeoPult system offers a site usability audit as part of a comprehensive SEO audit . Specialists will analyze user behavior on your site, evaluate the design, functionality, structure and other usability parameters and give recommendations for improving the site. You can do them yourself or order them directly from SeoPult.
For a preliminary usability analysis, use engagement metrics (time on site, page view time, bounces, page depth), but be careful when interpreting the results - these metrics only provide an indirect assessment of the site's usability.
Connect Webvisor and heat maps to Yandex.Metrica - these are free tools that allow you to look at the site through the eyes of users and thus obtain valuable information.
Combine usability analysis using Webvisor and Metrica maps with kazakhstan mobile phone numbers database behavior, goal, and event maps in Google Analytics — this will help you identify site bottlenecks and determine the causes of problems.
To improve usability, run experiments using Google Optimizer or seek help from specialists.
If you want to learn more about website performance analysis, sign up for webinars on web analytics and gain up-to-date knowledge at specialized online conferences held by CyberMarketing. If you missed it, no problem: conference recordings can be purchased on the training center website. Good luck with your analysis and high conversions!
Cases of using end-to-end analytics
For dessert, the sweetest thing is cases with numbers. We share interesting examples of using end-to-end analytics in various topics:
The Biplane agency managed to reduce the average cost per click by 20%, increase the growth of conversion dynamics from click to application by 1.5 times, and also reduce overall costs by half.
Object: cosmetology clinic. Tools: Virtual PBX OnlinePBX, AmoCRM, Roistat.
End-to-end analytics
Improving website usability
After making changes, some users see the updated version of the site, the system collects statistics on them, and you can compare the effectiveness of different page versions.
If you do not have enough knowledge or time to work on analyzing and improving the usability of the site, look at automated services. For example, the SeoPult system offers a site usability audit as part of a comprehensive SEO audit . Specialists will analyze user behavior on your site, evaluate the design, functionality, structure and other usability parameters and give recommendations for improving the site. You can do them yourself or order them directly from SeoPult.
For a preliminary usability analysis, use engagement metrics (time on site, page view time, bounces, page depth), but be careful when interpreting the results - these metrics only provide an indirect assessment of the site's usability.
Connect Webvisor and heat maps to Yandex.Metrica - these are free tools that allow you to look at the site through the eyes of users and thus obtain valuable information.
Combine usability analysis using Webvisor and Metrica maps with kazakhstan mobile phone numbers database behavior, goal, and event maps in Google Analytics — this will help you identify site bottlenecks and determine the causes of problems.
To improve usability, run experiments using Google Optimizer or seek help from specialists.
If you want to learn more about website performance analysis, sign up for webinars on web analytics and gain up-to-date knowledge at specialized online conferences held by CyberMarketing. If you missed it, no problem: conference recordings can be purchased on the training center website. Good luck with your analysis and high conversions!
Cases of using end-to-end analytics
For dessert, the sweetest thing is cases with numbers. We share interesting examples of using end-to-end analytics in various topics:
The Biplane agency managed to reduce the average cost per click by 20%, increase the growth of conversion dynamics from click to application by 1.5 times, and also reduce overall costs by half.
Object: cosmetology clinic. Tools: Virtual PBX OnlinePBX, AmoCRM, Roistat.
End-to-end analytics