“The higher education industry is generalized as being slow to change or slow to marketing tactics
Posted: Wed Jan 22, 2025 10:12 am
. But TikTok is a unique opportunity for us to really be different from that stereotype and become early adopters,” she says.
“It’s really easy to just do a quick lip sync to an audio, but what croatia b2b leads really makes our account stand out is that we have so much variety in content.”
Along with using TikTok sounds, BGSU posts vlogs and skits. She encourages teams to become early adopters of different techniques as well, such as experimenting with editing styles.
“Have fun with editing like zooming in or adding sound effects. Really mix it up, see how your audience responds, and keep experimenting. Taking thoughtful and strategic risks as a public institution help you stand out from your peers. So that’s been our approach as a social-first focused brand,” Blackburn says.
“It’s more important to us that we create solid, consistent content even if that means posting something that’s different than anything we’ve done before or not exactly ‘perfect’ in our eyes. We always strive for progress over perfection. TikTok growth is about being all in—it’s just a matter of going for it,” she says.
Holbrook explains there’s a tendency in higher ed to feel like the content has to be serious because teams have a brand to uphold, but she encourages teams to step outside their comfort zone.
“It’s really easy to just do a quick lip sync to an audio, but what croatia b2b leads really makes our account stand out is that we have so much variety in content.”
Along with using TikTok sounds, BGSU posts vlogs and skits. She encourages teams to become early adopters of different techniques as well, such as experimenting with editing styles.
“Have fun with editing like zooming in or adding sound effects. Really mix it up, see how your audience responds, and keep experimenting. Taking thoughtful and strategic risks as a public institution help you stand out from your peers. So that’s been our approach as a social-first focused brand,” Blackburn says.
“It’s more important to us that we create solid, consistent content even if that means posting something that’s different than anything we’ve done before or not exactly ‘perfect’ in our eyes. We always strive for progress over perfection. TikTok growth is about being all in—it’s just a matter of going for it,” she says.
Holbrook explains there’s a tendency in higher ed to feel like the content has to be serious because teams have a brand to uphold, but she encourages teams to step outside their comfort zone.