Example of a table from the Yandex.Metrica "Sources, summary" report
Posted: Wed Jan 22, 2025 10:33 am
Table and its customization. In the table below, different traffic sources are selected as groupings (in order not to be distracted by insignificant ones, you can immediately click on the checkbox "Hide statistically unreliable data"), and on the left is a standard set of already known metrics: visits, visitors, bounces, viewing depth, time on site. Even based on them, you can draw some conclusions about the effectiveness of certain channels.
For example, the screenshot below shows that advertising is rather ineffective: search has a greater viewing depth and time on the site, and, on the contrary, there are fewer bounces. Despite the fact that israel mobile phone numbers database search is conditionally free, and you have to pay for each click on advertising.
Example of a table from the Yandex.Metrica "Sources, summary" report
Unlike previous reports, this one can be customized more flexibly, for example, by adding/removing metrics. For example, remove all options except “Visits” and add conversion metrics — “Any Goal Achieved” and “Any Goal Conversion”.
In this example, you can see again that search, compared to advertising, gives more goal achievements, and it has a higher conversion rate by goals. Something definitely needs to be done about this: study the settings and ads, try other keywords/targeting, or turn off advertising altogether as an ineffective promotion channel:
In the report by sources, you can select other metrics and groupings - this is not prohibited, as is the case with the reports "Traffic" and "Conversions"
In the report by sources, you can select other metrics and groupings - this is not prohibited, as is the case with the reports "Traffic" and "Conversions"
If you need to see, for example, the number of visits for a specific search engine or social network, you need to click on the plus sign next to the grouping. Or immediately select another view in the upper left corner of the table:
And if you click on the "Groupings" button, you can build a completely different report. Based on this example of ineffective advertising, you can select "Search phrase (Direct)" to identify the worst converting ones.
And if you click on the "Groupings" button, you can build a completely different report. Based on this example of ineffective advertising, you can select "Search phrase (Direct)" to identify the worst converting ones.
For example, the screenshot below shows that advertising is rather ineffective: search has a greater viewing depth and time on the site, and, on the contrary, there are fewer bounces. Despite the fact that israel mobile phone numbers database search is conditionally free, and you have to pay for each click on advertising.
Example of a table from the Yandex.Metrica "Sources, summary" report
Unlike previous reports, this one can be customized more flexibly, for example, by adding/removing metrics. For example, remove all options except “Visits” and add conversion metrics — “Any Goal Achieved” and “Any Goal Conversion”.
In this example, you can see again that search, compared to advertising, gives more goal achievements, and it has a higher conversion rate by goals. Something definitely needs to be done about this: study the settings and ads, try other keywords/targeting, or turn off advertising altogether as an ineffective promotion channel:
In the report by sources, you can select other metrics and groupings - this is not prohibited, as is the case with the reports "Traffic" and "Conversions"
In the report by sources, you can select other metrics and groupings - this is not prohibited, as is the case with the reports "Traffic" and "Conversions"
If you need to see, for example, the number of visits for a specific search engine or social network, you need to click on the plus sign next to the grouping. Or immediately select another view in the upper left corner of the table:
And if you click on the "Groupings" button, you can build a completely different report. Based on this example of ineffective advertising, you can select "Search phrase (Direct)" to identify the worst converting ones.
And if you click on the "Groupings" button, you can build a completely different report. Based on this example of ineffective advertising, you can select "Search phrase (Direct)" to identify the worst converting ones.