Main objectives of content marketing in 2022
Posted: Thu Jan 23, 2025 3:14 am
People don't want to buy a one-inch drill, they want a one-inch hole.
— Theodore Levitt
Once you understand the prospect's current problem, the solution they need, and the outcome they envision, you can create compelling content that can turn newcomers into advocates for your brand.
Step 2: Analyze historical content performance and define your content marketing goals
Follow this process to establish your content marketing goals:
Take a step back and think about your company’s high-level business and marketing goals. For example, you might want to become a digital solution to improve time management and have a specific business owner data marketing revenue goal for this year.
Consider how content can contribute to these broader goals, which are usually specific to your business.
Identify the content marketing metrics that matter to you: What will your success look like in quantitative terms? Don’t forget to define a success metric for each piece of content you plan to create.
These metrics can be primary : for example, revenue generated by content marketing or the number of leads. Others can be secondary : for example, organic traffic, rankings and shares.
To benchmark, analyze your analytics dashboards (for example, in Google Analytics) and examine how your content is performing against these goals.
Remember that we all live in a world of limited resources. Your goals and plans are closely tied to the budget available and the capabilities of your team, so be sure to take this into account when setting your goals.
According to our research, brand awareness, driving traffic and generating leads remain the top goals for content marketing in 2022.
— Theodore Levitt
Once you understand the prospect's current problem, the solution they need, and the outcome they envision, you can create compelling content that can turn newcomers into advocates for your brand.
Step 2: Analyze historical content performance and define your content marketing goals
Follow this process to establish your content marketing goals:
Take a step back and think about your company’s high-level business and marketing goals. For example, you might want to become a digital solution to improve time management and have a specific business owner data marketing revenue goal for this year.
Consider how content can contribute to these broader goals, which are usually specific to your business.
Identify the content marketing metrics that matter to you: What will your success look like in quantitative terms? Don’t forget to define a success metric for each piece of content you plan to create.
These metrics can be primary : for example, revenue generated by content marketing or the number of leads. Others can be secondary : for example, organic traffic, rankings and shares.
To benchmark, analyze your analytics dashboards (for example, in Google Analytics) and examine how your content is performing against these goals.
Remember that we all live in a world of limited resources. Your goals and plans are closely tied to the budget available and the capabilities of your team, so be sure to take this into account when setting your goals.
According to our research, brand awareness, driving traffic and generating leads remain the top goals for content marketing in 2022.