Guest posting: Dos and Don’ts
Posted: Thu Jan 23, 2025 3:25 am
Authority Sources works a bit like a French equivalent.
HARO publications
Write (strategic) guest posts
Guest posting can be a great option, but make sure the partnership makes sense and your content is useful. Otherwise, you risk coming across as spammy and arousing distrust.
Examples of good guest posts include joint research or case studies.
Here are some tips to follow if you want to try this strategy:
Use Niche Directories
Submitting your businesses to niche directories – or building citations – is an effective local SEO strategy that also helps build links.
You can use the Listing Management tool to automate this stockholder data process. Semrush will send your business information to various directories and make sure the details are consistent.
Semrush Listing Management
Turn your brand mentions into links
If a site already spontaneously mentions your site, they may be willing to link to you.
You can use the Brand Monitoring tool to find unlinked mentions of your brand, and even get notifications when sites mention you in the future.
Brand monitoring
Create informational content
If you publish ebooks, case studies, or original research, there's a chance that other people in your field will link to your content as a reference.
Be sure to support your conclusions with data so that your content is a reliable source.
HARO publications
Write (strategic) guest posts
Guest posting can be a great option, but make sure the partnership makes sense and your content is useful. Otherwise, you risk coming across as spammy and arousing distrust.
Examples of good guest posts include joint research or case studies.
Here are some tips to follow if you want to try this strategy:
Use Niche Directories
Submitting your businesses to niche directories – or building citations – is an effective local SEO strategy that also helps build links.
You can use the Listing Management tool to automate this stockholder data process. Semrush will send your business information to various directories and make sure the details are consistent.
Semrush Listing Management
Turn your brand mentions into links
If a site already spontaneously mentions your site, they may be willing to link to you.
You can use the Brand Monitoring tool to find unlinked mentions of your brand, and even get notifications when sites mention you in the future.
Brand monitoring
Create informational content
If you publish ebooks, case studies, or original research, there's a chance that other people in your field will link to your content as a reference.
Be sure to support your conclusions with data so that your content is a reliable source.