Personal Branding CAN’T Be 100% Outsourced

[Joywtome231]

3. Personal Branding Is NOT For Everyone.

Personal branding is best suited for people who have a reached a point in their career where they view their job as an opportunity to serve.

Alternatively, they have a yearning to build something they believe in.

At the very least, they have a passion for building and work presents them with a highly enjoyable opportunity to do what they like doing the most - connecting dots in ways that produce results.

(I know these people very well because they are the only people I take on as clients).

Their basic financial needs have mostly been met. More importantly, they have portugal phone number resource experienced first hand the hollowness of status-seeking pursuits. For them seniority and titles are less badges of their own importance than signs of their responsibility to others. They typically serve - or aspire to serve - in leadership positions.

There’s nothing wrong with having more ego-centric motivations. In the context of personal branding, however a misplaced drive can take you down the path of building a brand to feed your own ego. Which is not the point.



A friend of mine was starting a business and asked me if I know anyone good web designers. Apart from basic aesthetic input, he said that he wanted the process to be as hands-off as possible.

I explained to him that a website is just a tiny visible tip of the giant iceberg that is a business and it’s impossible to create one without intimately knowing what the business. My message to him was that he’d have to work very closely with designers, developers and copywriters to make this happen; being hands-off would lead to a waste of his money and other people’s time.

The same applies to your personal brand - it’s not something you can order in the same way as you do takeaway dinner. A completely hands-off personal brand won’t work for you because there’ll be no you in it.