Find levity and humor
Posted: Thu Jan 23, 2025 3:38 am
Why it works: A meet the team series like GenAIRations highlights the frontline employees who are crucial to shaping your brand and customer experience. Tapping into heartfelt stories like these can reinforce your people-first culture, demonstrate how much your company cares about its team members and humanize your brand.
It’s equally possible to highlight your frontline employees with czechia b2b leads light-hearted content. When Lyft rolled out their Women+ feature, a new program that matches women and non-binary drivers and riders, they promoted the launch with whimsical videos of what Women+ rides would look like.
In this video, Dana, who is a real Lyft driver, picks up two passengers. During the ride the trio listens to daily affirmations, experiments with gemstones and picks up milkshakes.
The TikTok video received an astonishing 24 million views, 117,000 likes and 653 comments (as of the date of publishing). Users were quick to praise the video and celebrate the new feature in the comments section, sharing their enthusiasm and eagerness to use it.
A screenshot of the comments section on a TikTok video posted by Lyft about their new Women+ program. The comments are all positive. For example, they say, "I will 100% be using this," "The best vibes," and "This interaction is my own personal fever dream."
Why it works: The issue of women and non-binary people’s safety using rideshare services is serious. But by centering the experiences of women and non-binary drivers and passengers, Lyft was able to approach the topic with relatability, optimism and care. Frontline employee content enables brands to show their customers they understand their needs and concerns, and they can play a major role in new product promotions.
It’s equally possible to highlight your frontline employees with czechia b2b leads light-hearted content. When Lyft rolled out their Women+ feature, a new program that matches women and non-binary drivers and riders, they promoted the launch with whimsical videos of what Women+ rides would look like.
In this video, Dana, who is a real Lyft driver, picks up two passengers. During the ride the trio listens to daily affirmations, experiments with gemstones and picks up milkshakes.
The TikTok video received an astonishing 24 million views, 117,000 likes and 653 comments (as of the date of publishing). Users were quick to praise the video and celebrate the new feature in the comments section, sharing their enthusiasm and eagerness to use it.
A screenshot of the comments section on a TikTok video posted by Lyft about their new Women+ program. The comments are all positive. For example, they say, "I will 100% be using this," "The best vibes," and "This interaction is my own personal fever dream."
Why it works: The issue of women and non-binary people’s safety using rideshare services is serious. But by centering the experiences of women and non-binary drivers and passengers, Lyft was able to approach the topic with relatability, optimism and care. Frontline employee content enables brands to show their customers they understand their needs and concerns, and they can play a major role in new product promotions.