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If building your email marketing list is a priority, then google analytics can tell you exactly what things are working when it comes to growing your mailing list. In this post, we’re going to show you the easy way to set up google analytics goals to track mailing list signups and what data you will receive. How to set up goals in google analytics fortunately, setting up a google analytics goal to track email list sign-ups is easy.

All you need is a page on your website botim data that you direct new subscribers to after they submit an opt-in form on your website. Usually, this is a simple thank you for subscribing page, or a page that lets the subscriber know that they need to confirm their email address. Once you have that url handy, go to your website’s profile in google analytics and click on admin in the menu bar.

Next, choose the account > property and view you want to track sign ups in. How to set up goals in google analytics admin panel next, you will click the create a new goal button and name your goal mailing list (or similar). Select the destination type and click continue. in google analytics next, enter your destination url. If it is , then just enter /thank-you in the equals to field.