Creating limited-time offers to fuel email success
Posted: Thu Jan 23, 2025 4:12 am
But users have since abandoned the platform, and turned to other tactics like instagram stories. So if you don’t reflect on your past efforts, you might end up investing in a tactic or channel that simply doesn’t do the job – or underinvesting in a tool that could get you the best results. Check out your customers next up, look at your customer segments. Who do you attract? Who often buys from you – and who spends the most? Who sticks around – and who leaves? When you dig deep, you might spot potential segments – or learn more about the people you already serve.
A popular way to do this is with an rfm (recency, frequency, and gambling data turkey monetary value) analysis, to focus on your most lucrative buyers. Facebook audience insights is another great tool you could pair with rfm. Simply import your email database segment into facebook to get a report on their lifestyle, job role and even the pages they follow. Check out the competition you can learn a lot from your competitors. Just like with your marketing campaigns, check out what campaigns did and didn’t work for them.
See if you can spot the secret sauce to their success. Sign up to their newsletter, browse their site, use tools like semrush to see their ppc spend, and use facebook’s new info and ads feature to analyze their aids. You don’t want to copy them. Simply take notes, then use the insights to see what you could do better in your next holiday campaign – focusing on your unique selling point.
A popular way to do this is with an rfm (recency, frequency, and gambling data turkey monetary value) analysis, to focus on your most lucrative buyers. Facebook audience insights is another great tool you could pair with rfm. Simply import your email database segment into facebook to get a report on their lifestyle, job role and even the pages they follow. Check out the competition you can learn a lot from your competitors. Just like with your marketing campaigns, check out what campaigns did and didn’t work for them.
See if you can spot the secret sauce to their success. Sign up to their newsletter, browse their site, use tools like semrush to see their ppc spend, and use facebook’s new info and ads feature to analyze their aids. You don’t want to copy them. Simply take notes, then use the insights to see what you could do better in your next holiday campaign – focusing on your unique selling point.