How to optimize your social posts for social search
Posted: Thu Jan 23, 2025 4:24 am
Sprout's post on X promoting The Sprout Social Index™. The post explains we surveyed over 1.2k consumers and 900 marketers and includes a bitly link to the report.
Here’s a quick overview of some best practices estonia b2b leads to optimize content for social search:
Use relevant keywords and hashtags in captions, titles and descriptions
Use alt-text to make visual content more accessible
Use subtitles in video content on YouTube, Instagram and TikTok
Tag your location so your content can appear in social search results
Say your main keyword out loud on YouTube and TikTok
Incorporate SEO into your file management process by using keywords and key phrases in the video file name
Aim to use high quality photo and video assets to benefit from visual search
Be conscious of overstuffing keywords
4 quick social media tips to support your SEO efforts
To wrap things up, let’s look at some other tactics that combine SEO and social to get more out of your investment in both channels.
Make your website content easy to share
Social sharing buttons are staples on blogs and websites. Quick copy links and single-click sharing should be integrated into your site in some way, such as including buttons on blog posts to make sharing easy.
Bonus points if you don’t have to make your readers dig for your sharing buttons. Below is a good example from Grammarly, showcasing social share buttons that follow visitors as they scroll through a post.
Here’s a quick overview of some best practices estonia b2b leads to optimize content for social search:
Use relevant keywords and hashtags in captions, titles and descriptions
Use alt-text to make visual content more accessible
Use subtitles in video content on YouTube, Instagram and TikTok
Tag your location so your content can appear in social search results
Say your main keyword out loud on YouTube and TikTok
Incorporate SEO into your file management process by using keywords and key phrases in the video file name
Aim to use high quality photo and video assets to benefit from visual search
Be conscious of overstuffing keywords
4 quick social media tips to support your SEO efforts
To wrap things up, let’s look at some other tactics that combine SEO and social to get more out of your investment in both channels.
Make your website content easy to share
Social sharing buttons are staples on blogs and websites. Quick copy links and single-click sharing should be integrated into your site in some way, such as including buttons on blog posts to make sharing easy.
Bonus points if you don’t have to make your readers dig for your sharing buttons. Below is a good example from Grammarly, showcasing social share buttons that follow visitors as they scroll through a post.