Make an analysis of the current situation
Start your plan by assessing your current sales figures . Look at historical data and analyze which products or services are selling best, which need improvement, and which should be eliminated altogether. This will help you identify the strengths and weaknesses of your business.
Conduct a market and competitor analysis . No saudi arabia mobile number doubt, you do this regularly throughout the year. But now is the time to make a cup of tea, look at your business objectively from the outside and honestly say how you have been worse than your competitors over the past 12 months. Study what trends are currently relevant, what strategies other companies are using that you have not yet implemented, and where there are opportunities for growth.
Define your goals
Set SMART goals . They should be specific, measurable, achievable, relevant, and time-bound. For example, instead of “increase sales,” set a goal of “increase sales by 20% over the next year.”
Divide your goals into short-term and long-term right away . Short-term goals will help you respond quickly to changes, while long-term goals will help you maintain a strategic direction.
Develop sales strategies
Analyze your current sales channels , identify which ones were the most effective and try to understand why this happened. Consider whether it is worth spending resources on ineffective channels next year.
Develop tactics for attracting and retaining customers . This includes loyalty programs, special offers, or promotions that will encourage customers to return to you again and again. And yes, sometimes a consultation with a smart marketer is worth months of work by several sales managers.
Defining Key Performance Indicators (KPIs)
Measuring KPIs not only allows you to track progress, but also to make informed decisions to improve strategies and processes. Pay particular attention to the following indicators:
Sales Volume : Measure your total sales revenue over a period of time to see how well you're achieving your goals.
Conversion : Measure the percentage of potential customers that become actual buyers. This is a direct result of your marketing and sales efforts.
Average check : analyze the average amount a customer spends on a single purchase. This will help identify opportunities to increase revenue.
Assess customer retention . Measure the percentage of customers who make repeat purchases. This is an indicator of customer loyalty and satisfaction.
Deal Cycle Time : Estimate the average time it takes to close a deal. This will help you optimize processes and improve sales efficiency.