Collecting emails is very important for your business because it helps you stay in touch with people who are interested in your offers. In fact, a recent report shows that 63% of marketers are increasing their email activity for this purpose.
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Even small businesses are into email marketing, with 64.1% of them using it to connect with their customers. For ecommerce businesses, every $1 spent on email marketing can bring back up to $36 more than paid advertising and SEO combined.
Here's why collecting email addresses should be on your to-do list:
Reach your target audience: People who sign up for your email list are interested in your offers, which makes it easier to connect with potential customers.
Build meaningful connections: Sharing valuable content and updates in your email marketing campaigns will help you build strong relationships with your audience.
Promote exclusive offers: Share special offers, exclusive discounts, and early access to new products with your email subscribers to make them feel valued and special.
Increase website traffic: Sending emails with links to your website can bring in more visitors, increasing your web presence and potential sales.
Gather useful insights: Tracking how people respond to your emails will tell you what's working and what's not, which will help you improve your marketing strategy.
Remember, the more email addresses you collect, the better your chances of converting potential customers into loyal ones. So keep working on collecting emails!
How do I collect email addresses on my website?
To collect email addresses, you need one or more forms on your website where interested consumers can business owner database sign up for your email campaign. For example, lifestyle blog Apartment Therapy uses an opt-in pop-up to invite people to subscribe to their daily emails.
How do I collect email addresses on my website?
You can recreate a similar pop-up using Hello Bar.
Adding a top bar can add more variety to your email collection campaign. Simply log in to Hello Bar, select your email collection goal, and enter what you want to communicate in the top bar.
email collection
The bar appears at the top of your website to remind visitors that they can sign up. You can animate the top bar, change colors, and even A/B test the headline and call to action (CTA) .