Think of each email as a chapter in a story. If the second chapter doesn’t immediately lead to the third, readers will wonder what happened to the characters.
It's best to write them all at once, but don't be intimidated. Your emails can only be a few paragraphs long, so you can easily knock them out in a short session.
Focus on quality
Just because you write your email campaigns all at once doesn't mean they're ready for the big reveal. Let them sit on your hard drive for a few days, then come back and read them — one right after the other.
Look for inconsistencies, grammatical errors, logical fallacies, or anything else that might upset or irritate your readers. Pay attention to the flow.
Most importantly, make sure every email delivers something valuable. If your subscribers feel like they wasted their time linkedin database after reading your emails, you haven't done your job.
Large blocks of text are intimidating, and you need to remember that at least a few of your subscribers will be reading these emails on a small device like a smartphone or tablet. As a result, you need to keep your paragraphs short.
It's a concept best illustrated visually.
Here is one example of an email formatted using dummy text:
Use short paragraphs in drip campaign emails 1
Here's example two. It's the same fictional text, but with four or five lines per paragraph.
Use short paragraphs in drip campaign emails 2
Which of these emails would you rather read?
It doesn't matter if the information is the same. Walls of text intimidate readers, making them less likely to read. Give the eye some breathing room by using short paragraphs that create negative space.
Write short emails for new leads
When you email a subscriber for several months, you can get away with longer emails. They know and trust you, so they are more willing to give you their time.