Every email you send should mention and solve the problem. You don't have to do it in the email itself. You can link to quality resources.
For example, let's say we're sending an email to our Hey Bar leads. We're discussing the best way to clean up their email lists without losing conversions.
In email , we could say that many businesses struggle with keeping their email lists clean while maintaining high conversion rates. Then, we can refer to our article on effective email list cleaning techniques .
copywriting strategy - Solve the problem
2. Focus on one point at a time
Emails should not be long. Remember, time is money.
Focus on one point in your email. Think of it as a topic or goal. What do you want the reader to take away from the email?
3. Speak to the reader on a personal level
Pretend you are writing emails to friends. Imagine one person and focus on them . Use informal language (if it suits your brand) and write in the second person (use the word “you”).
4. Don't overpromise
It's easy to get carried away when writing emails. You want to promise the world.
Resist the urge.
Instead, only promise what you can deliver.
Clichés are insidious creatures that creep into your emails and damage your brand. You may think you’re paytm database following traditional sales tactics, but in reality, you’re destroying relationships.
For example, using a false justification will hurt you. Making excuses like “Our servers crashed” or “ We had a problem with our email delivery service , ” will make you look like an amateur.
So will false urgency.
If you constantly “extend deadlines” for sales or promotions, your readers will pick up on it.
The same goes for marking your email as “private.” If you’re not sending an email to one person, it’s not private. So don’t say it is.