Highlight the benefits of your product in your email copy
Posted: Wed Feb 12, 2025 6:33 am
Peloton takes advantage of the program when writing emails to drive engagement and conversions.
The headline, “Discover the Perfect Program for You,” is particularly effective. Peloton suggests that it tailors its programs to each user’s needs and fitness goals.
The copy then goes on to list some of the benefits of Peloton programs, such as:
Structured class series
Concentration-focused courses
Different levels
New content designed to help you achieve your goals
Progress tracking
Benefits are a powerful motivator. They encourage people to engage with your products or services because they believe it will help improve their lives.
19 Best Email Copywriting Tips to Increase Your Conversions
Email copywriting tips that will increase your conversions
Email copywriting is directly linked to conversions. In other words, you don’t want your subscribers to just read your emails—although that’s a great first step. You want them to take action on your emails.
That's why you include a CTA in every email. The call to action tells your reader what to do next. But we'll get to that later.
Your emails need to represent your brand in the best possible light. Reword and edit each email until it says exactly what you want it to say – nothing more, nothing less.
Does every single subscriber open and convert on your email? No. That's not the case for any business owner we know. However, following these email copywriting tips and tricks can increase your email volume and conversion rates .
1. Be relatable to your readers in all your email marketing copy
Nobody likes a marketing bot. Show that you understand how your subscribers feel.
Hitting pain points is a great way to achieve this.
For example, if you sell insurance products and write about life insurance for children, you need to investor database show that you understand your potential audience. What are they afraid of? What bothers them?
Be relatable to your readers in all your email marketing copy
Show empathy for your audience and reach their pain point. You can build a relationship with your subscribers by showing them that you understand them and that you empathize with their plight.
Benefits over features. Repeat this five times before starting the email copying process.
Features are boring. They're like specs in a technical manual. Your eyes glaze over when you think about them.
Benefits are marketing gold.
The headline, “Discover the Perfect Program for You,” is particularly effective. Peloton suggests that it tailors its programs to each user’s needs and fitness goals.
The copy then goes on to list some of the benefits of Peloton programs, such as:
Structured class series
Concentration-focused courses
Different levels
New content designed to help you achieve your goals
Progress tracking
Benefits are a powerful motivator. They encourage people to engage with your products or services because they believe it will help improve their lives.
19 Best Email Copywriting Tips to Increase Your Conversions
Email copywriting tips that will increase your conversions
Email copywriting is directly linked to conversions. In other words, you don’t want your subscribers to just read your emails—although that’s a great first step. You want them to take action on your emails.
That's why you include a CTA in every email. The call to action tells your reader what to do next. But we'll get to that later.
Your emails need to represent your brand in the best possible light. Reword and edit each email until it says exactly what you want it to say – nothing more, nothing less.
Does every single subscriber open and convert on your email? No. That's not the case for any business owner we know. However, following these email copywriting tips and tricks can increase your email volume and conversion rates .
1. Be relatable to your readers in all your email marketing copy
Nobody likes a marketing bot. Show that you understand how your subscribers feel.
Hitting pain points is a great way to achieve this.
For example, if you sell insurance products and write about life insurance for children, you need to investor database show that you understand your potential audience. What are they afraid of? What bothers them?
Be relatable to your readers in all your email marketing copy
Show empathy for your audience and reach their pain point. You can build a relationship with your subscribers by showing them that you understand them and that you empathize with their plight.
Benefits over features. Repeat this five times before starting the email copying process.
Features are boring. They're like specs in a technical manual. Your eyes glaze over when you think about them.
Benefits are marketing gold.