Positive impact on purchasing decisions
Posted: Sat Feb 22, 2025 9:56 am
A study has shown that the number of tones that make up an audio logo can have an impact on people's willingness to make purchasing decisions.
The study found that six notes performed better than three or nine. The researchers attributed the difference to processing fluency.
5) More confidence in your brand
A brand’s most important asset is trust – and the best way to earn trust is to behave consistently.
Well-designed audio branding that centers your brand’s sound and infuses the music into your brand’s touchpoints can create an omnichannel approach to your consumers’ experiences with your brand. This is what will increase the sense of trust – more than just using licensed music.
While licensed music can add impact or help recall, it can also namibia mobile database hurt your brand, especially if it doesn’t express your values. And impact without meaning doesn’t add anything positive to your strategy.
How to create an audio branding strategy
Audio branding isn’t a digital marketing demand – the concept has been around for decades. In fact, the first jingle was released somewhere around 1926.
However, audio branding is starting to see a resurgence in popularity, thanks to the digital transformation and the popularization of smart speakers, voice-based search engines, and even podcast-format content.
As busy consumers turn to audio to help them make decisions faster, find the products they need and even make purchases, brands are starting to take a more strategic approach to sound.
So how can your company develop its own audio branding strategy?
First: remember that audio branding involves much more than just producing a jingle.
Every sound that plays during a customer’s interaction with your brand is an element of audio branding. Whether it’s the music your company plays in a physical store, the opening credits of your videos or podcasts, or the sound your chatbot makes with each new response – you need to take a consistent approach to your audio branding. Once you understand this, follow these three steps:
1) Know your customers
As usual, the best way to ensure you’re making the right impact on the right audience is to figure out who you’re selling to – your ideal customer profile .
Look at your target market and ask your digital marketing team or agency what kind of sounds will be most appealing to your consumer.
The study found that six notes performed better than three or nine. The researchers attributed the difference to processing fluency.
5) More confidence in your brand
A brand’s most important asset is trust – and the best way to earn trust is to behave consistently.
Well-designed audio branding that centers your brand’s sound and infuses the music into your brand’s touchpoints can create an omnichannel approach to your consumers’ experiences with your brand. This is what will increase the sense of trust – more than just using licensed music.
While licensed music can add impact or help recall, it can also namibia mobile database hurt your brand, especially if it doesn’t express your values. And impact without meaning doesn’t add anything positive to your strategy.
How to create an audio branding strategy
Audio branding isn’t a digital marketing demand – the concept has been around for decades. In fact, the first jingle was released somewhere around 1926.
However, audio branding is starting to see a resurgence in popularity, thanks to the digital transformation and the popularization of smart speakers, voice-based search engines, and even podcast-format content.
As busy consumers turn to audio to help them make decisions faster, find the products they need and even make purchases, brands are starting to take a more strategic approach to sound.
So how can your company develop its own audio branding strategy?
First: remember that audio branding involves much more than just producing a jingle.
Every sound that plays during a customer’s interaction with your brand is an element of audio branding. Whether it’s the music your company plays in a physical store, the opening credits of your videos or podcasts, or the sound your chatbot makes with each new response – you need to take a consistent approach to your audio branding. Once you understand this, follow these three steps:
1) Know your customers
As usual, the best way to ensure you’re making the right impact on the right audience is to figure out who you’re selling to – your ideal customer profile .
Look at your target market and ask your digital marketing team or agency what kind of sounds will be most appealing to your consumer.