Advanced segmentation settings

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With the help of conditions and sequences, the previously discussed filter options can be further refined.

Conditions refer to various criteria that a user must meet to be included in a segment. This allows for the creation of customized segments.

Sequences are defined as multiple conditions that must be met in an ordered sequence. Adhering to these steps is extremely important, as otherwise, it is not considered a sequence. An example would be a visitor who adds at least one product to the shopping cart (step 1) but then abandons the purchase for unknown reasons (step 2).

Comparison of segments
Once you've created several segments, you can start comparing them. After all, this is one of the main tasks: seeing how different segments differ from one another. At the top of any report, there's a "Add Segment" button. This adds the uruguay phone number data respective segment to the general traffic view, allowing you to compare up to four different segments at once. The report will then be colored with lines, each color representing a segment.

Practical example of an extended segment
In an e-commerce business, it's essential to take a closer look at user behavior. Users who have already purchased something are the best practice example here. But then there are also those internet users who have recently visited the website and have visited it several times before, but have never purchased anything. How common is this?

This can be illustrated with the following segment:
To do this, add a new segment. A total of three behaviors need to be defined. The first checks the last visit by entering a specific number for "Days since last session" (4 or 5 would be appropriate here). The second checks the frequency of visits. For this to happen, the number of sessions must be greater than the desired number (for example, 4 visits). The third checks whether a purchase has yet been made. To do this, the value 0 should be entered for "Transaction". By confirming your entries, you now create the segment.

But what do you do with this data? This target group is already very familiar with your product and is therefore likely to convert soon. Specific advertisements can help this. The segment you just created also creates a potential audience for these new advertising measures. Now you can target only these people with a specific campaign. Any promotions that make a purchase even more attractive, such as free shipping or a specific discount in a product category, should be displayed.