strategies for your website in the new year

[sakibkhan29188]

"Something urgently needs to change!" I thought today on my way to work. Get up earlier in the morning (to get something done before work), exercise more (so I can run the half marathon next year), shop more sustainably (to avoid plastic waste)... I continued this list in my mind and realized that I needed a new strategy for my everyday life! If you had the same thought, "Something urgently needs to change!" when looking at your website, then I can give you four tips for a new website strategy for the new year in this article!



Are you thinking about improving your website or redesigning your online presence? At first, the thought of developing a new strategy can be overwhelming, but if you approach it in a structured way, it will work. Let's get started! New year, new luck!


Point 1: What do you want to achieve with your website?


A website is no longer your company's digital business card; you want to use it to increase cameroon phone number data your company's sales. Think about what exactly the goal you want to achieve with the website is. Do you want someone to buy a product from your online shop or request a demo version or so on and so on - depending on the industry and company, the goal for a website can be very different. But always keep the company goal in mind, because this can be different from the website goal. For example, you sell an industry-specific product that requires explanation. The company goal is to sell this product and increase sales. The website goal, however, could be for the potential customer to first order a test unit and then make the sale later in a personal consultation.

Now define the three most important things you want a visitor to do on your website. For example, do you want them to subscribe to your newsletter and click a CTA? Also consider the stages of the customer journey. If there are no clear instructions with a goal for the user on your site, this will lead to a confusing customer journey, depending on which stage they are in. Therefore, review the action paths a user must take to achieve the goal. This is the first stage of your website strategy.



Point 2: a well-thought-out page structure


In the first step, you defined the three most important things a user should do on the website. To ensure that the potential customer can do these things, the pages must be well structured. The user should be able to reach their goal as easily and as quickly as possible. To structure a website well, it is very helpful to create a navigation tree with all subpages. This way you can check whether you need to incorporate additional pages into your structure to ensure a good user experience. Perhaps there is no landing page for a particular topic, or there is no contact form in the appropriate place. Have you integrated all page types on your website? First, of course, the homepage, followed by a product page, information pages about prices, special landing pages, or a conversion page at the bottom of the funnel. Check the navigation paths and compare them with the three things a user should do!