Tone of voice: why it is important to use it

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According to Alex Hughes , author of the book “ Brand that Speak ”, the tone of voice adds a fourth lever in the choice of the product in addition to price, quality and service , that is “ the creation of the circle of friendship ” making the brand “human” and thus also improving the customer experience .

Not only that, choosing the right ToV will make you more recognizable , increase brand credibility and consumer trust and ultimately help the brand influence purchasing choices.

Also remember that for customers honesty and transparency are essential especially in these contexts, not only that, when you communicate make sure to report useful and pertinent information in order to facilitate understanding of the message.

How to find your tone of voice
Define your target
Any marketing activity cannot ignore the identification of a target .

The reason? It would be impossible to find your azerbaijan phone number data one of voice without knowing what audience you are addressing.

To identify it we can use strategies such as customer segmentation that will allow us to group users into specific segments according to common characteristics and interests for marketing purposes using criteria such as demographic, geographic or based on the customer journey helping us to better define our audience.

Analyze your business
Defining values ​​and objectives is the first step to start from in order to communicate them in the best way.

In order to identify your tone of voice, it is essential to know what the company's values, vision and mission are , thus describing them through the consistent use of available channels (such as social media or websites) and specific languages.

Choose your vocabulary carefully
Think about whether to speak to your audience in a formal or informal tone, but always distinguish yourself from overused copy or standard expressions.

The contents must be original and engaging , capable of exciting the reader and capturing his attention.

Listen to your audience
Find out what they say about you on social media, about your competitors. Highlight which expressions are most shared and used most often.

Experiment
In these cases, it is necessary to continue experimenting to see if you are moving in the right way, the feedback received will be essential to understand if you are following the right path.

Tone of voice and social media