Increase turnover up to 18% with loyalty programs
Posted: Tue Apr 22, 2025 6:08 am
How to Increase Revenue Up to 18% with Loyalty Programs Thanks to Mobile Devices and New Consumer Trends.
Loyalty programs are used by many businesses. They are a way to test the interests of consumers and an effective way to help grow the brand, sales and reputation. They attract new and old customers alike, and encourage them to come back again and again.
Today, even more than yesterday, small businesses can benefit and increase profit margins with loyalty programs.
According to the latest report by Accenture , businesses that use loyalty programs for their customers generate 12% to 18% more profits than competitors who do not use them. This is because they help to retain customers and at the same time reduce the possibility that customers will choose a competitor.
Unfortunately, in the past it was more difficult for whatsapp number list small businesses to create an effective loyalty program. The most widespread system was still that of the paper card on which to stamp/obliterate every time a customer purchased from us (if they remembered to bring the card with them), receiving a stamp and obtaining the reward for completing the card.
Without having an adequate infrastructure (often reserved only for large companies) it has always been a problem for small traders to be able to get more from their customers because the paper cards to be stamped are not so effective both because they are "passive", but above all because there is no possibility of interacting with the customer and therefore encouraging them to return to purchase.
But why should we leave this extra bonus to others that can increase profits up to 18% of our turnover?
Fortunately, today there is a solution. And the answer lies behind technology and today's consumer trends.
As our world becomes increasingly mobile-centric, there are a growing number of reasons why building customer relationships through our mobile apps is essential to success.
Integrating an app with a loyalty program is a great way to create these relationships and at the same time will lead to greater brand loyalty, increased sales, by offering customers valuable and incentivizing rewards that will lead them to spend even more with us.
If you want to increase your revenue, you can no longer wait “passively” for your customers to come to your store because there will be someone else “active” who in the meantime will intercept them and bring them to you.
In such a competitive world, it has become more necessary than ever to think about pampering and increasing the loyalty of your customers, but to do so you have to adapt to them using marketing tools that are familiar to them.
Here are 5 reasons why you can give an extra boost to your sales with loyalty programs.
1) Mobile loyalty programs offer the perfect combination of convenience and effectiveness.
loyalty program with mobile applications
Today everything revolves around mobile devices and this leads to understanding how important it is to be visible in front of customers' eyes at all times. It is also well known that today (almost) no one goes out without a cell phone and that now the vast majority always has a smartphone in their hand.
Until now, many stores have tried to retain their customers by acquiring their phone number (SMS marketing) or email (newsletter). This has always been a good idea, but why in practice are these marketing tools no longer so effective?
Because many people, knowing that they will receive promotional SMS without having the possibility of practically unsubscribing from the list, are no longer inclined to give their number. The same goes for mailing lists that, if not well structured, lose their effectiveness.
Instead, unlike the previous ones, loyalty programs for mobile devices brilliantly overcome this cumbersome problem because they do not require the release of personal data but simply the free download of an app.
This leads to a significant improvement in the customer experience, who will be able to enjoy the benefits but with the convenience of always having everything in hand (on their smartphone) and above all with total control over the communications they want to receive.
2) Tests have proven that loyalty programs are an effective and profitable marketing strategy.
Even though each loyalty program is different from the next, it will still have a positive impact on the growth of your business.
Loyalty Program and Consumer Behavior Statistics
So why do loyalty programs drive growth?
The answer is provided by the Bond Brand Loyalty report , where 81% of consumers in 2016 declared that they were more likely to continue using companies that have active loyalty programs and 73% of them would recommend a business with a good loyalty program to others.
81% of consumers like to deal with companies that have active loyalty programs.
The research then found that the average consumer joins 13.4 loyalty programs and actively participates in 6.7.
And finally, another important fact is that 67% of loyalty program members decide to change their purchases to maximize their points and get closer to the rewards.
In summary, loyalty programs will make consumers spend more, remain loyal to the brand and increase business growth and profits.
3) The return on investment of a loyalty program is very rapid.
Revenue Growth with Loyalty Programs and Mobile Apps
Considering the impressive statistics just mentioned, it should be natural to focus your resources on your customers as well, especially when it has been proven by several sources that it costs 6-7 times less to retain an old customer than to acquire a new one.
But this, especially in Italy, does not always happen because too often campaigns are designed to increase the number of new customers without offering the right attention to those already acquired. And this is unfortunately a flawed logic that undermines the value and return of customers already acquired.
Unlike the resources to invest in acquiring new consumers, focusing on your own customers will not only be economical, but above all it will be much more profitable.
The cost of maintaining a mobile loyalty program is very low. In fact, after the initial cost, the only real expenses are related to the cost of the rewards offered, which however are generally much lower than the increase in revenue generated by consumers who continue to make purchases in order to earn those rewards.
Finally, it should be added that if the loyalty program for mobile applications is integrated into a broader strategy related to the mobile world and apps (for example with coupons, offers, e-commerce, etc.), then the maintenance cost and development expenses will be quickly absorbed by the increased profits obtained.
Additionally, with loyalty programs, you can better drive your sales by tying high-value rewards to products you want to sell quickly or increase customer flow on certain days/times when sales are low and need a boost.
Loyalty programs are used by many businesses. They are a way to test the interests of consumers and an effective way to help grow the brand, sales and reputation. They attract new and old customers alike, and encourage them to come back again and again.
Today, even more than yesterday, small businesses can benefit and increase profit margins with loyalty programs.
According to the latest report by Accenture , businesses that use loyalty programs for their customers generate 12% to 18% more profits than competitors who do not use them. This is because they help to retain customers and at the same time reduce the possibility that customers will choose a competitor.
Unfortunately, in the past it was more difficult for whatsapp number list small businesses to create an effective loyalty program. The most widespread system was still that of the paper card on which to stamp/obliterate every time a customer purchased from us (if they remembered to bring the card with them), receiving a stamp and obtaining the reward for completing the card.
Without having an adequate infrastructure (often reserved only for large companies) it has always been a problem for small traders to be able to get more from their customers because the paper cards to be stamped are not so effective both because they are "passive", but above all because there is no possibility of interacting with the customer and therefore encouraging them to return to purchase.
But why should we leave this extra bonus to others that can increase profits up to 18% of our turnover?
Fortunately, today there is a solution. And the answer lies behind technology and today's consumer trends.
As our world becomes increasingly mobile-centric, there are a growing number of reasons why building customer relationships through our mobile apps is essential to success.
Integrating an app with a loyalty program is a great way to create these relationships and at the same time will lead to greater brand loyalty, increased sales, by offering customers valuable and incentivizing rewards that will lead them to spend even more with us.
If you want to increase your revenue, you can no longer wait “passively” for your customers to come to your store because there will be someone else “active” who in the meantime will intercept them and bring them to you.
In such a competitive world, it has become more necessary than ever to think about pampering and increasing the loyalty of your customers, but to do so you have to adapt to them using marketing tools that are familiar to them.
Here are 5 reasons why you can give an extra boost to your sales with loyalty programs.
1) Mobile loyalty programs offer the perfect combination of convenience and effectiveness.
loyalty program with mobile applications
Today everything revolves around mobile devices and this leads to understanding how important it is to be visible in front of customers' eyes at all times. It is also well known that today (almost) no one goes out without a cell phone and that now the vast majority always has a smartphone in their hand.
Until now, many stores have tried to retain their customers by acquiring their phone number (SMS marketing) or email (newsletter). This has always been a good idea, but why in practice are these marketing tools no longer so effective?
Because many people, knowing that they will receive promotional SMS without having the possibility of practically unsubscribing from the list, are no longer inclined to give their number. The same goes for mailing lists that, if not well structured, lose their effectiveness.
Instead, unlike the previous ones, loyalty programs for mobile devices brilliantly overcome this cumbersome problem because they do not require the release of personal data but simply the free download of an app.
This leads to a significant improvement in the customer experience, who will be able to enjoy the benefits but with the convenience of always having everything in hand (on their smartphone) and above all with total control over the communications they want to receive.
2) Tests have proven that loyalty programs are an effective and profitable marketing strategy.
Even though each loyalty program is different from the next, it will still have a positive impact on the growth of your business.
Loyalty Program and Consumer Behavior Statistics
So why do loyalty programs drive growth?
The answer is provided by the Bond Brand Loyalty report , where 81% of consumers in 2016 declared that they were more likely to continue using companies that have active loyalty programs and 73% of them would recommend a business with a good loyalty program to others.
81% of consumers like to deal with companies that have active loyalty programs.
The research then found that the average consumer joins 13.4 loyalty programs and actively participates in 6.7.
And finally, another important fact is that 67% of loyalty program members decide to change their purchases to maximize their points and get closer to the rewards.
In summary, loyalty programs will make consumers spend more, remain loyal to the brand and increase business growth and profits.
3) The return on investment of a loyalty program is very rapid.
Revenue Growth with Loyalty Programs and Mobile Apps
Considering the impressive statistics just mentioned, it should be natural to focus your resources on your customers as well, especially when it has been proven by several sources that it costs 6-7 times less to retain an old customer than to acquire a new one.
But this, especially in Italy, does not always happen because too often campaigns are designed to increase the number of new customers without offering the right attention to those already acquired. And this is unfortunately a flawed logic that undermines the value and return of customers already acquired.
Unlike the resources to invest in acquiring new consumers, focusing on your own customers will not only be economical, but above all it will be much more profitable.
The cost of maintaining a mobile loyalty program is very low. In fact, after the initial cost, the only real expenses are related to the cost of the rewards offered, which however are generally much lower than the increase in revenue generated by consumers who continue to make purchases in order to earn those rewards.
Finally, it should be added that if the loyalty program for mobile applications is integrated into a broader strategy related to the mobile world and apps (for example with coupons, offers, e-commerce, etc.), then the maintenance cost and development expenses will be quickly absorbed by the increased profits obtained.
Additionally, with loyalty programs, you can better drive your sales by tying high-value rewards to products you want to sell quickly or increase customer flow on certain days/times when sales are low and need a boost.