34 Predictions for Social Media Marketing in 2024

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Time flies, doesn’t it? Four years ago, we were locked in our homes, and now we are on the threshold of 2024. With only a few weeks left until the new year, we as marketers need to shape our strategies for the coming year. If you want to predict the future and follow the latest trends in the world of digital marketing, you are in the right place. socialmediatoday.com , as it does every year, shared its social media marketing predictions for the coming year. Since we know that its predictions in previous years were 80% accurate, we wanted to share these predictions with Survivor Digital Blog readers this year.


Here are some clues about the big changes expected in the social media world in 2024:

FACEBOOK: More AI and Video Content
Facebook is expected to further integrate AI tools and recommendation bahamas phone number data systems to increase engagement in 2024, which is no surprise. As you may recall, the addition of Reels clips to users’ feeds in 2023 saw a significant increase in engagement. However, despite the increase in time spent on the app, the number of users sharing original content on Facebook has decreased.

We know that Meta is emulating TikTok’s strategy of expanding its content recommendation system, which exposes users to a wider variety of content rather than limiting them to the accounts they follow. By 2024, AI is expected to be even better at predicting user interest.

Reels will continue to dominate user content in 2024, requiring marketers to focus on creating more entertaining and engaging content that is more likely to reach larger audiences without followers.

As Meta moves away from news content and toward an entertainment-focused approach, we see the reach of posts with links continuing to decline. This is an important trend that suggests that social platforms are losing some of their focus on social engagement as they prioritize engaging content.

Mark Zuckerberg is known to be very interested in the potential of generative AI, which suggests that more AI features will be added to Facebook. The AI-powered background and label projects we’ve already seen suggest that Facebook will continue to experiment and integrate AI-based experiences into its pipeline, with post suggestions and AI-generated quizzes. These innovations have the potential to improve engagement and video creation tools.