Non-Skippable In-Stream Ads
Posted: Mon Jun 16, 2025 8:28 am
Best For: Driving website traffic, leads, sales, and brand consideration. The ability to skip means your content needs to be highly engaging within the first 5 seconds to capture attention.
Specifications:
Recommended Resolution: 1080p (Full HD) - 1920 x 1080px (horizontal).
Aspect Ratios: 16:9 (horizontal), 9:16 (vertical), 1:1 (square).
File Size: Up to 256GB.
Accepted Formats: .MPG (MPEG-2 or MPEG-4) is recommended, but many others are accepted (WMV, MOV, AVI, FLV, MP4, WebM, etc.).
These ads also play before, during, or paytm database after other videos but, as the name suggests, viewers cannot skip them.
Key Features:
Length: 15 or 20 seconds, depending on regional standards.
Placement: Pre-roll, mid-roll, or post-roll.
Bidding Strategy: Cost-per-thousand impressions (CPM), where you pay for every 1,000 views.
Best For: Maximizing brand awareness and reach. Since they are unskippable, they guarantee exposure but require concise and impactful messaging.
Specifications: Similar to skippable in-stream ads, but with strict length limits.
3. Bumper Ads
These are short, non-skippable video ads designed for quick, memorable messages.
Specifications:
Recommended Resolution: 1080p (Full HD) - 1920 x 1080px (horizontal).
Aspect Ratios: 16:9 (horizontal), 9:16 (vertical), 1:1 (square).
File Size: Up to 256GB.
Accepted Formats: .MPG (MPEG-2 or MPEG-4) is recommended, but many others are accepted (WMV, MOV, AVI, FLV, MP4, WebM, etc.).
These ads also play before, during, or paytm database after other videos but, as the name suggests, viewers cannot skip them.
Key Features:
Length: 15 or 20 seconds, depending on regional standards.
Placement: Pre-roll, mid-roll, or post-roll.
Bidding Strategy: Cost-per-thousand impressions (CPM), where you pay for every 1,000 views.
Best For: Maximizing brand awareness and reach. Since they are unskippable, they guarantee exposure but require concise and impactful messaging.
Specifications: Similar to skippable in-stream ads, but with strict length limits.
3. Bumper Ads
These are short, non-skippable video ads designed for quick, memorable messages.