Inadequate Conversion Tracking
Posted: Mon Jun 16, 2025 8:46 am
Setting budgets too high without limits or too low to gain traction can result in wasted budget and missed opportunities. Set realistic daily budgets, monitor spend closely, and adjust based on performance and remaining budget to ensure efficient spend.
Inadequate Conversion Tracking
Not setting up conversion tracking or setting it up incorrectly can leave you in the dark about what's working and what's not. Implement Google Ads botim database conversion tracking and Google Analytics goals, verify they are firing correctly, and track all meaningful actions to optimize your campaigns effectively.
Not Utilizing Google Analytics (GA4)
Relying solely on Google Ads data and not leveraging Google Analytics for insights into user behavior after the click can give you an incomplete picture of your campaign performance. Link Google Ads to GA4 to analyze bounce rate, time on site, pages per session, user flow, and demographics from your PPC traffic. Use this data to inform your landing page and website optimizations.
Inadequate Conversion Tracking
Not setting up conversion tracking or setting it up incorrectly can leave you in the dark about what's working and what's not. Implement Google Ads botim database conversion tracking and Google Analytics goals, verify they are firing correctly, and track all meaningful actions to optimize your campaigns effectively.
Not Utilizing Google Analytics (GA4)
Relying solely on Google Ads data and not leveraging Google Analytics for insights into user behavior after the click can give you an incomplete picture of your campaign performance. Link Google Ads to GA4 to analyze bounce rate, time on site, pages per session, user flow, and demographics from your PPC traffic. Use this data to inform your landing page and website optimizations.