Generic or Irrelevant Ad Copy

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Not aligning your ad copy with your keywords, failing to highlight unique selling propositions, or using bland language can lead to low click-through rates, high costs per click, and poor Quality Scores. Mirror keyword intent in your headlines, highlight unique benefits or offers, include a strong call-to-action, use power words, and evoke emotion to create compelling ad copy.
Missing or Weak Call-to-Actions (CTAs)

Assuming users know what to do next instagram database or using vague CTAs can result in high impressions but low clicks and confusion for the user. Make your CTAs explicit, urgent when appropriate, and relevant to the offer. Test different CTA wording to see what resonates best with your audience.
Neglecting Ad Extensions

Failing to utilize all available ad extensions can reduce ad visibility, lower click-through rates, and provide a less compelling ad experience for users. Implement all relevant ad extensions to improve your ad rank, provide more information to users, and take up more real estate on the search engine results page.