Key Metrics to Track

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Subject Lines: The most common and impactful A/B test.
Calls-to-Action (CTAs): Wording, color, placement.
Email Copy: Short vs. long, different headlines, tone.
Images/Visuals: Different types, placement.
Send Times/Days: When your audience is most likely to open and click.
How to Conduct Tests: Test one variable at a time to accurately identify what caused the difference in performance. Ensure your sample size is large enough for statistical significance.
Interpreting Results: Focus on key metrics like open rates, click-through rates, and conversion rates to determine the winner. Use these learnings to continuously optimize future campaigns.
Analytics and Reporting
Email marketing is highly measurable. Regularly diving into your analytics provides invaluable insights into what's working, what's not, and where to focus your optimization efforts.


Open Rate (OR): Percentage of recipients mint database who opened your email. Good ORs typically range from 19-26% (industry-dependent).
Click-Through Rate (CTR): Percentage of recipients who clicked on a link within your email. Average CTR across industries is around 2.3%.
Conversion Rate: Percentage of recipients who completed a desired action (e.g., made a purchase, filled out a form) after clicking from your email.
Bounce Rate: Percentage of emails that couldn't be delivered.
Unsubscribe Rate: Percentage of recipients who opted out. A healthy rate is typically below 0.5%.
Email Marketing ROI: The ultimate measure of success – revenue generated divided by the cost of your email marketing efforts.