8. Personalize messages based on first-party data

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7. Personalize landing page headlines
If you’re running multiple Facebook or Instagram ads with different copy, value propositions, or designs, you can consider matching the content of your landing pages to your ads.

It makes a huge difference when your landing page headline and copy match the value proposition of each ad. Why? Because users see a landing page that reinforces the same features or value proposition that convinced them to click on the ad!

Using this strategy can go a long way toward increasing the ROI of your paid ads.


In order to personalize malaysia customer email list your landing pages, all you need to do is create a new Experience variant for each Facebook ad and personalize your landing page copy using OptiMonk’s Dynamic Content feature. Learn more here.

Your website collects first-party data automatically, so you should definitely be using it to personalize your messaging.

Location information is one example of first-party data. You can improve the customer experience for international visitors by personalizing your welcome popups with the name of their country (or even the flag).


And with OptiMonk’s Smart Tags feature, it’s easy to set up. Simply adding the “Country in EN” Smart Tag to your copy will allow your campaigns to automatically update and display the name of each visitor’s country, which creates a memorable user experience.


Check out this guide to using Smart Tags for location-based personalization.