A Flora & Fauna ad on Facebook
Posted: Tue Dec 24, 2024 10:35 am
A blog post on Flora & Fauna’s website
While Mathers once mentioned that Flora & Fauna doesn’t work with influencers in an older interview, it looks like they’ve since jumped on the bandwagon:
An influencer-backed giveaway like this can really help generate hype around a brand. This post, which gave people a chance to win several different prizes, got 1,700+ likes and 2,100+ comments.
On Facebook, they tend to promote their company indirectly by encouraging people to watch their segments on Down to Earth.
This strategy helps break through oman consumer email list the noise of the thousands of product-focused ads that people see every day. And since the TV show is all about environmentalism, it helps cement Flora & Fauna’s eco-friendly credentials.
However, they do use video-first ads that mention specific products (and show them in use), like the one below.
A Flora & Fauna ad on Facebook
Wrapping up
Starting an ecommerce business from a strong conviction, like Mathers did with the eco-friendly Flora & Fauna, is very admirable. But it won’t necessarily lead to success and growth.
For that, you’ll need to use the best strategies and tactics for conversion optimization and demand generation.
Like Mathers said right at the start, it also helps if you’re creating a product that’s very different from everything else on the market.
While Mathers once mentioned that Flora & Fauna doesn’t work with influencers in an older interview, it looks like they’ve since jumped on the bandwagon:
An influencer-backed giveaway like this can really help generate hype around a brand. This post, which gave people a chance to win several different prizes, got 1,700+ likes and 2,100+ comments.
On Facebook, they tend to promote their company indirectly by encouraging people to watch their segments on Down to Earth.
This strategy helps break through oman consumer email list the noise of the thousands of product-focused ads that people see every day. And since the TV show is all about environmentalism, it helps cement Flora & Fauna’s eco-friendly credentials.
However, they do use video-first ads that mention specific products (and show them in use), like the one below.
A Flora & Fauna ad on Facebook
Wrapping up
Starting an ecommerce business from a strong conviction, like Mathers did with the eco-friendly Flora & Fauna, is very admirable. But it won’t necessarily lead to success and growth.
For that, you’ll need to use the best strategies and tactics for conversion optimization and demand generation.
Like Mathers said right at the start, it also helps if you’re creating a product that’s very different from everything else on the market.