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Test different value propositions on product pages

Posted: Tue Dec 24, 2024 10:35 am
by Shakil1984
Finally, make sure to set up an exit-intent trigger for those who are not leaving your site via the thank you page.

10. Test different value propositions on product pages
If your product pages are too feature focused, you might want to consider building in some value propositions (and shifting the focus to benefits) in order to connect with your visitors more successfully.

By testing different philippines customer email list value propositions, the conversion rate of your product pages can increase by 50%.

How to set it up:
Choose an embedded message and finetune it to your style:




Then duplicate your campaign and modify your challenger variant.

In your control variant, you can rewrite the headline or sub-headline and you can change the images, color of the CTA, etc. Always make sure to change just one element in each variant—this way you’ll know for sure which element change caused the increase in your conversion rate.

And finally, activate your control variant!