1. Embedded content
Posted: Tue Dec 24, 2024 10:36 am
Using embedded content to personalize your website means that you change the base (native) content of your website depending on who’s viewing it.
Different audience segments will see different web pages, which can involve things like changing a headline or offering a discount to some segments but not others.
Dynamic embedded content poland customer email list is the least intrusive way to conduct web personalization, because online visitors won’t even notice that they’re seeing personalized content. Rather, they’ll just think they’re seeing the “normal” version of your website.
2. Overlays
Overlays allow you to display personalized content that appears “on top” of the base layer of your website. Popups and sticky bars are the most common type of overlays for dynamic website personalization.
Using overlays to create a personalized experience is more intrusive than using embedded content, since the appearance of a popup, sticky bar, or sidemessage interrupts the visitor’s browsing experience.
However, this also makes page elements like popups more noticeable than embedded content. Often, this increased visibility leads to higher conversion rates.
Different audience segments will see different web pages, which can involve things like changing a headline or offering a discount to some segments but not others.
Dynamic embedded content poland customer email list is the least intrusive way to conduct web personalization, because online visitors won’t even notice that they’re seeing personalized content. Rather, they’ll just think they’re seeing the “normal” version of your website.
2. Overlays
Overlays allow you to display personalized content that appears “on top” of the base layer of your website. Popups and sticky bars are the most common type of overlays for dynamic website personalization.
Using overlays to create a personalized experience is more intrusive than using embedded content, since the appearance of a popup, sticky bar, or sidemessage interrupts the visitor’s browsing experience.
However, this also makes page elements like popups more noticeable than embedded content. Often, this increased visibility leads to higher conversion rates.