You should choose a format that fits the message you’re delivering.
Posted: Tue Dec 24, 2024 10:49 am
2. Message creation
After you’ve split your audience into different segments, it’s time to create messages that will resonate with each of them.
The first thing you need to decide is which message formats you’ll use to display your personalized content.
There are many possibilities, from embedded content to sticky bars, sidemessages, and popups. Each of these formats has different levels of assertiveness, which means they interrupt the browsing experience to a greater or lesser extent.
Website personalization strategy - use different message types to create a personalized experience
When it comes to creating messages, you should try to find the right unique value proposition for each of your audience segments. Which value propositions are best depends on the nature of your business and the segments that you’re targeting.
For example, potential singapore consumer email list customers who are early in the sales funnel might not be ready to make a purchase, so a regular discount offer doesn’t hold much value for them.
However, a sidemessage or popup that directs users to relevant content or information might be just the thing.
Later on, when a customer is almost ready to make a purchase, offering a discount is a great way to give them that final nudge.
Whichever value proposition you decide to go with, make sure it’s easy to understand. Keep your messages to the minimum length required and make your calls-to-action clear and compelling.
After you’ve split your audience into different segments, it’s time to create messages that will resonate with each of them.
The first thing you need to decide is which message formats you’ll use to display your personalized content.
There are many possibilities, from embedded content to sticky bars, sidemessages, and popups. Each of these formats has different levels of assertiveness, which means they interrupt the browsing experience to a greater or lesser extent.
Website personalization strategy - use different message types to create a personalized experience
When it comes to creating messages, you should try to find the right unique value proposition for each of your audience segments. Which value propositions are best depends on the nature of your business and the segments that you’re targeting.
For example, potential singapore consumer email list customers who are early in the sales funnel might not be ready to make a purchase, so a regular discount offer doesn’t hold much value for them.
However, a sidemessage or popup that directs users to relevant content or information might be just the thing.
Later on, when a customer is almost ready to make a purchase, offering a discount is a great way to give them that final nudge.
Whichever value proposition you decide to go with, make sure it’s easy to understand. Keep your messages to the minimum length required and make your calls-to-action clear and compelling.