Personalized website example from Amazon

[Shakil1984]

The best way to remedy this is by offering to redirect visitors to the site made for the country they’re visiting from. Boohoo does this below with clear, friendly copy, helping visitors avoid the frustration of undeliverable items or inaccurate currency information.

Personalized content example from Boohoo
You could also use a popup to help site visitors choose the right site:

Website personalization examples
3. Amazon
We can’t show website personalization examples without mentioning ecommerce giant Amazon. When you land on Amazon’s homepage, it feels like the page was specifically designed for you. And that’s because it was!

The company spends spain consumer email list millions of dollars on sophisticated AI, machine learning, and behavioral tracking tools that enhance the customer experience to an insane level of personalization. The example below shows the customer’s name, an option to review previous orders, and recommendations based on products they might like.

4. Optimizely
Optimizely does an excellent job here by making the background image and the copy relevant to the audience (Adidas). Different audience segments see different landing pages depending on their industry.

You should think of things like background images as part of a holistic website personalization strategy. Any element on a web page can be the tipping point that converts a site visitor into a customer.