Recent Activity: Measuring Engagement
Posted: Thu Dec 26, 2024 8:36 am
One of the most important aspects of our database management is understanding recent activity. We want to know if we are improving our engagement and audit the work done by the #growth area . This is where emBlue makes it easy for us to deliver data on what we were doing within the platform over the last 7, 15, 30 and 180 days.
The same cohort information emBlue uses for its automagic #senderScoring calculation , we at SquadS Ventures also use to understand how we are activating our channel in absolute data. This allows us to have a clear view of our recent activity and adjust our strategies accordingly.
Additionally, this information helps us identify patterns and trends in our engagement with contacts, allowing us to make informed decisions about how to improve our campaigns and increase engagement.
Contact Valuation: Understanding the Value of Our Database
Another crucial aspect is contact valuation. We want to understand the contact value of our active database; how many people are likely to be triggered by our next conversation. emBlue does a great automatic segmentation of all contacts based on their recent activity.
Whether it's an opened #email , a clicked #SMS or a #pageView on a site tracked by your pixel, emBlue gives us the ability to differentiate the contacts most likely to respond to the next push. Using this information, the #growth team , according to the upcoming in-person/online event in which we will participate (e.g. #SquadSchat ), impacts different groups of recipients with different strategies.
This segmentation allows us to be more precise in our campaigns and ensure that we are jamaica mobile phone numbers database reaching the right people with the right message at the right time.
Database Growth and Depth: Nurturing our Database
Finally, we want to understand if we are nurturing our #DDBB of Prospects and Clients correctly. On a weekly basis we obtain data on the size and composition of the Database: how much it grows in number of contacts and how many segmentation criteria (aka Contacts with Properties or Columns in my Contact Base) we are adding to it.
In other words, we want to understand whether we are onboarding new prospects and the clustering information we have at our disposal. For example, at Mental Test Lab we segment the content we share based on whether [not] they are a Mental Health professional and whether [not] they are a student and their country of residence. It is crucial to obtain this data at the time of registration and share it with emBlue.
This information allows us to have a clear view of the growth and depth of our database, which is essential for our marketing and growth strategies.
The same cohort information emBlue uses for its automagic #senderScoring calculation , we at SquadS Ventures also use to understand how we are activating our channel in absolute data. This allows us to have a clear view of our recent activity and adjust our strategies accordingly.
Additionally, this information helps us identify patterns and trends in our engagement with contacts, allowing us to make informed decisions about how to improve our campaigns and increase engagement.
Contact Valuation: Understanding the Value of Our Database
Another crucial aspect is contact valuation. We want to understand the contact value of our active database; how many people are likely to be triggered by our next conversation. emBlue does a great automatic segmentation of all contacts based on their recent activity.
Whether it's an opened #email , a clicked #SMS or a #pageView on a site tracked by your pixel, emBlue gives us the ability to differentiate the contacts most likely to respond to the next push. Using this information, the #growth team , according to the upcoming in-person/online event in which we will participate (e.g. #SquadSchat ), impacts different groups of recipients with different strategies.
This segmentation allows us to be more precise in our campaigns and ensure that we are jamaica mobile phone numbers database reaching the right people with the right message at the right time.
Database Growth and Depth: Nurturing our Database
Finally, we want to understand if we are nurturing our #DDBB of Prospects and Clients correctly. On a weekly basis we obtain data on the size and composition of the Database: how much it grows in number of contacts and how many segmentation criteria (aka Contacts with Properties or Columns in my Contact Base) we are adding to it.
In other words, we want to understand whether we are onboarding new prospects and the clustering information we have at our disposal. For example, at Mental Test Lab we segment the content we share based on whether [not] they are a Mental Health professional and whether [not] they are a student and their country of residence. It is crucial to obtain this data at the time of registration and share it with emBlue.
This information allows us to have a clear view of the growth and depth of our database, which is essential for our marketing and growth strategies.