You will see a lot of money being wasted
Posted: Thu Dec 26, 2024 10:11 am
This might not be so much a con as it is an annoyance but in the short period that I've been working at my company, I've seen thousands and thousands of dollars being wasted on things that you've specifically suggested against. For example: after doing a close in-depth conversion analysis, I gave them a list of keywords we should specifically target for SEM. Being new to the industry myself, I wanted to be very cautious of what keywords we target for paid search.
I've made the mistake of spending a lot of money on egypt mobile phone numbers database many keywords, to realize that only a few have any converting value. Well, long story short, against my suggestion, they ended up spending too much money for very minimal results. You then realize that this is a multi-million dollar corporation and they aren't scared to spend money to get some ROI. You can actually take advantage of this eventually and apply it properly and show them that targeting specific keywords will give them much better ROI.
But I can't help wonder sometimes, "Why aren't you paying me more money (that you've wasted) and let me manage things properly?" One last thing which is more specific to my current situation. Just because you want to work hard does not mean you always can. Well, truth is, SEO/SEM will never be the top priority for big corporations. I would often email out some proposals which are quick and easy to do, but it would take weeks before I got any response.
I've made the mistake of spending a lot of money on egypt mobile phone numbers database many keywords, to realize that only a few have any converting value. Well, long story short, against my suggestion, they ended up spending too much money for very minimal results. You then realize that this is a multi-million dollar corporation and they aren't scared to spend money to get some ROI. You can actually take advantage of this eventually and apply it properly and show them that targeting specific keywords will give them much better ROI.
But I can't help wonder sometimes, "Why aren't you paying me more money (that you've wasted) and let me manage things properly?" One last thing which is more specific to my current situation. Just because you want to work hard does not mean you always can. Well, truth is, SEO/SEM will never be the top priority for big corporations. I would often email out some proposals which are quick and easy to do, but it would take weeks before I got any response.