Watching the user: listening to them is misleading
Posted: Thu Dec 26, 2024 10:28 am
Have you ever been told not to listen to users? It may sound contradictory, but Daniel Rabinovich from #MeLi proposes a revolutionary approach: observing users instead of simply listening to their positive feedback. This concept, although powerful and perhaps unknown to many, can completely change the way we approach our projects and ventures.
Watching users: A crucial shift in focus
In the startup world, especially at SquadS , it’s common to receive positive feedback when we share our ideas. However, this feedback may not be as useful as we think. Here are three reasons why observing users is more valuable than listening to their positive feedback:
Positive feedback can be misleading.
Observation reveals real behaviors.
Observation allows us to identify hidden problems.
Let’s dive deeper into each of these points to better understand why it’s crucial list of ecuador cell phone numbers to shift our focus and start observing our users instead of just listening to what they have to say.
Positive feedback can be misleading
Often, when we present our ideas at networking events or meetups, we receive an avalanche of positive feedback. This is natural; no one wants to be the “bad guy” who criticizes a project in the middle of a friendly conversation. However, this positive feedback can be misleading and not reflect the reality of how users interact with our product.
At Mental Test Lab, for example, we often receive extremely positive feedback about our SaaS. While this is great and makes us proud, it can also make us lose sight of the critical feedback we need to improve. The hundreds of 1-on-1 demos we ran made it seem like users were going to jump on the platform and use it all day, but then we found that many of them just dropped off because they didn’t understand how to proceed.
Watching users: A crucial shift in focus
In the startup world, especially at SquadS , it’s common to receive positive feedback when we share our ideas. However, this feedback may not be as useful as we think. Here are three reasons why observing users is more valuable than listening to their positive feedback:
Positive feedback can be misleading.
Observation reveals real behaviors.
Observation allows us to identify hidden problems.
Let’s dive deeper into each of these points to better understand why it’s crucial list of ecuador cell phone numbers to shift our focus and start observing our users instead of just listening to what they have to say.
Positive feedback can be misleading
Often, when we present our ideas at networking events or meetups, we receive an avalanche of positive feedback. This is natural; no one wants to be the “bad guy” who criticizes a project in the middle of a friendly conversation. However, this positive feedback can be misleading and not reflect the reality of how users interact with our product.
At Mental Test Lab, for example, we often receive extremely positive feedback about our SaaS. While this is great and makes us proud, it can also make us lose sight of the critical feedback we need to improve. The hundreds of 1-on-1 demos we ran made it seem like users were going to jump on the platform and use it all day, but then we found that many of them just dropped off because they didn’t understand how to proceed.