Amazon eats Google and Meta in the advertising business in Germany

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The advertising market in Germany is stagnant and has not yet returned to pre- coronavirus levels .

Companies are no longer investing as much in advertising on list of vietnam cell phone numbers search engines as important worldwide as Google , or in investing in campaigns on some of Meta 's social networks . These two companies have now found competition in the advertising market : the American corporation Amazon .

Amazon and its success in the advertising market
According to the annual report published by the advertising subsidiary Amazon Online Germany , German retail media sales amounted to 2.43 billion euros last year, an increase of 17% .

In terms of international data , not just in Germany, things are going even better for the company, with the entire group increasing its advertising sales by 21% to reach $37.7 billion in 2022. In this first quarter of 2023, things are continuing on the same path for Amazon.