Tips for local marketing
Posted: Sat Dec 28, 2024 3:50 am
Although the Internet is the window that our businesses open to the world, we believe it is important not to forget our closest customers, who are the ones we know best and who know us best. That is why we are going to propose improving your local marketing . One of the easiest ways to achieve this is to appear in local searches or to geographically position (geopositioning) your business on the Internet. Obviously, SEO, the famous search engine positioning, is also involved in this, but today we are going to tell you what we can do to appear when someone searches for a business near their location at that very moment.
But what exactly is this? And above all, how does it help me sell? It is the automatic localization of our business on the Internet, which allows us to be located by computer users and, more importantly, by users of mobile devices (smartphones and tablets). And we all know that nowadays it is rare for someone not to have a phone on them for at least 12 hours a day. It is about being close to customers, even in their pockets.
Foursquare
Foursquare a growing program.
Geolocation is widely used lately and this is due to the increase in applications based on it such as Google Maps, Foursquare, Google Earth, Google Places, Lanetro, Yellow Pages, etc.
And what is the benefit for business?
It gives us more visibility
Allows you to make promotions and offers
SEO improvement
It allows for customer acquisition and loyalty
It is used to segment audiences
Provides links to our page
Remember: SOLOMO (Social, Local and Mobile Marketing)
We have already mentioned that the strategy for Local Marketing has to be bosnia and herzegovina telegram lead focused on SoLoMo. The evolution of local searches in 2011 had an 11% growth and it is estimated that in 2015 30% of all searches will have a local intention. This confirms it, we have to be here!
This is because the devices are becoming more precise, almost everyone has a smartphone and more and more establishments are registering on these applications in which users share their tastes and preferences of the establishments they visit. With applications such as Foursquare we can know what is said about any establishment. There are opinions for all tastes, but it is important that as owners we listen to what is said about our establishment and act accordingly.
But what exactly is this? And above all, how does it help me sell? It is the automatic localization of our business on the Internet, which allows us to be located by computer users and, more importantly, by users of mobile devices (smartphones and tablets). And we all know that nowadays it is rare for someone not to have a phone on them for at least 12 hours a day. It is about being close to customers, even in their pockets.
Foursquare
Foursquare a growing program.
Geolocation is widely used lately and this is due to the increase in applications based on it such as Google Maps, Foursquare, Google Earth, Google Places, Lanetro, Yellow Pages, etc.
And what is the benefit for business?
It gives us more visibility
Allows you to make promotions and offers
SEO improvement
It allows for customer acquisition and loyalty
It is used to segment audiences
Provides links to our page
Remember: SOLOMO (Social, Local and Mobile Marketing)
We have already mentioned that the strategy for Local Marketing has to be bosnia and herzegovina telegram lead focused on SoLoMo. The evolution of local searches in 2011 had an 11% growth and it is estimated that in 2015 30% of all searches will have a local intention. This confirms it, we have to be here!
This is because the devices are becoming more precise, almost everyone has a smartphone and more and more establishments are registering on these applications in which users share their tastes and preferences of the establishments they visit. With applications such as Foursquare we can know what is said about any establishment. There are opinions for all tastes, but it is important that as owners we listen to what is said about our establishment and act accordingly.