What is Google EEA and how to improve it on your site
Posted: Sat Dec 28, 2024 4:10 am
If you want to position yourself in search engines, especially Google, you should know what they themselves recommend in documents such as the guidelines for search evaluators. One of the aspects that has gained the most importance in recent years is the experience of the content creator. In this regard, it is key that you know what Google EEAT is and how to improve it on your site.
What is Google EEA?
Google's EEA is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness and is part of the Google Quality Evaluator Guide, which is used by Quality Evaluators. This document is the basis for evaluating search results.
You've probably already heard of Google EAT, but in December 2022 they added a new E, for experience.
This is not a ranking factor, nor is it an update to brazil telegram lead algorithm. But it is important to Google because it wants to deliver quality and reliable results.
via GIPHY
Why is Google EAT important?
According to the EAAT guideline document for quality evaluators, trust is important for the page quality index or PQ rating. Of the components, trust is considered the most important, the core of the evaluation, indicating whether a page is correct, honest, safe and reliable.
The trust element (T) is closely related to Your Money or Your Life sites, which are related to health, finance, security and stability. A page with low trust will always have a low EEAT.
The importance of this element is that by having a high EEAT by quality evaluators your content is seen as reliable.
Google states : “Please note that these guidelines are used by our search evaluators to help evaluate the performance of our various search engine ranking systems. They do not directly affect rankings.”
Additionally, as a content creator, you can use them as a guide and evaluate whether you are following the recommendations for creating useful content.
Post: SEO tips to optimize the structure of the website
A page with a high EEAT is of higher quality. Therefore, it will be better positioned in the rankings, will have better click metrics, more inbound links and social shares. It could even be included in featured snippets .
Understanding how Google analyzes your content can help you improve it, which in turn is likely to lead to improved Google rankings.
The three pillars of Google EAT
Experience
Experience is considered important because it implies that Google values the person's actual experience with the topic the page is about. That is, Google would rank pages higher where the author had experience with the topic they are talking about.
A quality content creator will demonstrate that they have first-hand experience with the subject they write about. This is especially important on ecommerce or review sites, for example, if someone reviewed a mobile phone they must have actually used the product.
What is Google EEA?
Google's EEA is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness and is part of the Google Quality Evaluator Guide, which is used by Quality Evaluators. This document is the basis for evaluating search results.
You've probably already heard of Google EAT, but in December 2022 they added a new E, for experience.
This is not a ranking factor, nor is it an update to brazil telegram lead algorithm. But it is important to Google because it wants to deliver quality and reliable results.
via GIPHY
Why is Google EAT important?
According to the EAAT guideline document for quality evaluators, trust is important for the page quality index or PQ rating. Of the components, trust is considered the most important, the core of the evaluation, indicating whether a page is correct, honest, safe and reliable.
The trust element (T) is closely related to Your Money or Your Life sites, which are related to health, finance, security and stability. A page with low trust will always have a low EEAT.
The importance of this element is that by having a high EEAT by quality evaluators your content is seen as reliable.
Google states : “Please note that these guidelines are used by our search evaluators to help evaluate the performance of our various search engine ranking systems. They do not directly affect rankings.”
Additionally, as a content creator, you can use them as a guide and evaluate whether you are following the recommendations for creating useful content.
Post: SEO tips to optimize the structure of the website
A page with a high EEAT is of higher quality. Therefore, it will be better positioned in the rankings, will have better click metrics, more inbound links and social shares. It could even be included in featured snippets .
Understanding how Google analyzes your content can help you improve it, which in turn is likely to lead to improved Google rankings.
The three pillars of Google EAT
Experience
Experience is considered important because it implies that Google values the person's actual experience with the topic the page is about. That is, Google would rank pages higher where the author had experience with the topic they are talking about.
A quality content creator will demonstrate that they have first-hand experience with the subject they write about. This is especially important on ecommerce or review sites, for example, if someone reviewed a mobile phone they must have actually used the product.