Bing, Baidu, Yandex or Yahoo!: why SEO can (and should) migrate to other search engines
Posted: Sat Dec 28, 2024 4:14 am
Although Google has 2 billion users, it is not the only search engine that users turn to. Marketing agencies are already betting on alternatives that, despite their lower popularity, gather a large and varied traffic that must be taken into account. Bing and Yahoo! alone account for 11.4% of all searches. And that is why their value for SEO positioning has not stopped gaining followers.
Searching for search engine
In the advertising and business promotion sector, it is clear that marketing has been able to adapt to digitalisation more comfortably than anyone else. As a result, the most widely used platforms and systems globally are the main preferences for brand positioning on the Internet . However, the excessive attention on the most popular engines is leaving aside very interesting market niches.
As an example, SEO for Bing , a search engine with its own algorithm and various specific tools, is a good complement or substitute for Google, the most popular engine. Precisely because of its access to more segments of an audience that, in certain cases, avoids commercial search engines in search of other user experiences. And, therefore, it gathers significant traffic that is sometimes unnoticed by the company.
Is there life in SEO beyond Google?
Among the most used, Google is undoubtedly the most popular. But, by looking brazil telegram phone numbers only at it, we ignore search engines that could broaden our reach and diversify our positioning, such as Baidu, Yandex, YEP or even Yahoo. In fact, Microsoft's search engine, Bing , which is almost 14 years old, has 850 million users who carry out 10 billion searches per month on average.
Post: What is keyword stuffing and how to avoid it
Although it is still far from the figures that Google has, the real cherry on the cake is that the operating system to which Bing belongs, Windows, has 1.4 billion users worldwide , according to Microsoft. Since it is also the default search engine for Microsoft Edge, with 330 million active users , it is clear that the traffic of potential clients on Bing is unquestionable.
But not all opportunities should be based on this single search engine. According to the SEO agency LaTevaWeb, Bing, together with Yahoo!, accounts for 11.4% of all desktop searches both in Spain and worldwide. This is because, since 2010, Bing has been Yahoo!'s search engine. Therefore, both provide access to a concentration of traffic of interest for positioning.
Bing and Yahoo!: diversifying positioning
As mentioned, one of the advantages of choosing this search engine is that Bing has its own algorithm and tools to work on the SEO positioning of our company. For example, the Bing Webmaster Tools, whose possibilities require specific strategies and actions to achieve an optimal result. In other words, carried out by SEO experts beyond the most popular search engines.
On the other hand, it should be said that the transfer to another search engine is simple because, in fact, Yahoo! works on Bing . Therefore, all the SEO carried out on this engine also affects the results of Yahoo! and other search engines. Remembering that, in addition to Bing's bulk, we must add Yahoo!'s 700 million active users and a share of 3.4 billion monthly visits . Figures that ensure great visibility.
Searching for search engine
In the advertising and business promotion sector, it is clear that marketing has been able to adapt to digitalisation more comfortably than anyone else. As a result, the most widely used platforms and systems globally are the main preferences for brand positioning on the Internet . However, the excessive attention on the most popular engines is leaving aside very interesting market niches.
As an example, SEO for Bing , a search engine with its own algorithm and various specific tools, is a good complement or substitute for Google, the most popular engine. Precisely because of its access to more segments of an audience that, in certain cases, avoids commercial search engines in search of other user experiences. And, therefore, it gathers significant traffic that is sometimes unnoticed by the company.
Is there life in SEO beyond Google?
Among the most used, Google is undoubtedly the most popular. But, by looking brazil telegram phone numbers only at it, we ignore search engines that could broaden our reach and diversify our positioning, such as Baidu, Yandex, YEP or even Yahoo. In fact, Microsoft's search engine, Bing , which is almost 14 years old, has 850 million users who carry out 10 billion searches per month on average.
Post: What is keyword stuffing and how to avoid it
Although it is still far from the figures that Google has, the real cherry on the cake is that the operating system to which Bing belongs, Windows, has 1.4 billion users worldwide , according to Microsoft. Since it is also the default search engine for Microsoft Edge, with 330 million active users , it is clear that the traffic of potential clients on Bing is unquestionable.
But not all opportunities should be based on this single search engine. According to the SEO agency LaTevaWeb, Bing, together with Yahoo!, accounts for 11.4% of all desktop searches both in Spain and worldwide. This is because, since 2010, Bing has been Yahoo!'s search engine. Therefore, both provide access to a concentration of traffic of interest for positioning.
Bing and Yahoo!: diversifying positioning
As mentioned, one of the advantages of choosing this search engine is that Bing has its own algorithm and tools to work on the SEO positioning of our company. For example, the Bing Webmaster Tools, whose possibilities require specific strategies and actions to achieve an optimal result. In other words, carried out by SEO experts beyond the most popular search engines.
On the other hand, it should be said that the transfer to another search engine is simple because, in fact, Yahoo! works on Bing . Therefore, all the SEO carried out on this engine also affects the results of Yahoo! and other search engines. Remembering that, in addition to Bing's bulk, we must add Yahoo!'s 700 million active users and a share of 3.4 billion monthly visits . Figures that ensure great visibility.